Product Marketing Manager, Seismic

$80.9-139.6k

+ Equity program and performance-based bonuses. This position is also eligible to participate in Seismic’s incentive plans in addition to base salary. The actual incentive amount will vary and will be subject to the terms and conditions set in the applicable incentive plan

Junior and Mid level

Boston

Remote from US

Enterprise sales enablement software

Job no longer available

Enterprise sales enablement software

1001+ employees

B2BData storageEnterpriseMarketingCustomer serviceSaaSSales

Job no longer available

$80.9-139.6k

Junior and Mid level

Boston

Remote from US

1001+ employees

B2BData storageEnterpriseMarketingCustomer serviceSaaSSales

Company mission

To empower thousands of teams to grow and win.

Job

Company

Role

Who you are

2-4 years of experience in product marketing, product management, or similar discipline at a B2B, SaaS company
Experience working with sales enablement, martech, and content management systems (CMS) a plus, but not required
Ability to adapt and work at a fast-paced growth startup
Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
Experience using customer, competitive, and market intelligence to inform product roadmap and GTM strategy
MBA, EMBA or equivalent advanced degree preferred, but not required

What the job involves

As part of our Product Marketing organization, you will be part of the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic’s Enablement Cloud platform
You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process
You will be an expert in every facet of the customer journey and buyer experience
This is an individual contributor role
As the Product Marketing Manager reporting to the Sr Director of Product Marketing, you will lead the positioning, messaging, and go-to-market strategies for Seismic’s offerings around buyer engagement
This includes several capabilities that allow sellers to engage customers throughout the buying journey
It also allows for enablers to manage and control content availability and construction and measures engagement and provides valuable insights to both sellers and enablers
You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value
Partner with Product Marketing to establish the go-to-market (GTM) vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets
Lead and develop product positioning and messaging by understanding our brand and customer needs when it comes to social selling and buyer engagement, which includes influencing the product roadmap, market trends, and the competitive landscape
Research and create audience-centric messaging, positioning, and value propositions for product areas that highlight unique strengths that clearly differentiate Seismic from competitors
Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams
Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth
Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects
Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecards, etc
Support efforts on pricing and packaging optimization strategies for the business
Establish strategies to drive retention, upsell, and cross-sell for the product area
Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders

Our take

Seismic is a sales enablement software used by 100s of large companies to help them improve sales and marketing efforts.

Sales enablement — that is, resources that help teams close deals more effectively — is a market that's growing strongly, as companies look to improve the productivity of their teams by using data. Seismic leverages machine learning to automate key parts of the sales and marketing cycle and to personalize documents for individual sales reps.

With substantial rounds of funding behind it, Seismic has been living up to its name by being announced as a Global Leader in its sector in late 2022 by Forrester Research. With a number of acquisitions that complement its services, Seismic has been savvy in its navigation of a prolonged period of growth.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

31% female employees

2% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 7 rounds)

Aug 2021

$170m

SERIES G

Sep 2020

$92m

SERIES F

Total funding: $446.5m

Company benefits

Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown
Paid parental leave
Flexible work schedule
Seismic Cares employee volunteer program
#OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency

Company HQ

Carmel Valley, San Diego, CA

Leadership

Doug Winter

(CEO)

Also co-founded Objectiva Software Solutions. Previously served as Chief Operations Officer at EMC Document Sciences.

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