Marketing Director, Thomson Reuters

SafeSend &SurePrep

CA$155-205k

Salary applicable to Toronto applicants only. + Employee incentive programs

Expert level

New York

Toronto

2-3 days a week in office

Financial news and financial data provider

Open for applications

Financial news and financial data provider

1001+ employees

B2CPublishingAnalyticsFinancial ServicesAdvertisingMedia

Open for applications

CA$155-205k

Salary applicable to Toronto applicants only. + Employee incentive programs

Expert level

New York

Toronto

2-3 days a week in office

1001+ employees

B2CPublishingAnalyticsFinancial ServicesAdvertisingMedia

Company mission

To help professionals advance their businesses and gain competitive advantage with the trusted answers only we can provide.

Job

Company

Role

Who you are

Must be based in and around Minneapolis, Dallas, Ann Arbor, New York, or Toronto CA
10+ years of experience in integrated marketing, product marketing, growth marketing, demand gen, with deep understanding of marketing frameworks and full channel mix activation
BA/BS required; MBA preferred
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
Strong e-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems
Tax, audit or accounting background a plus

What the job involves

In this opportunity as the Director - Marketing for SafeSend and SurePrep:
Full stack marketing leader who can drive seamlessly across teams
Build integrated full funnel campaigns, encompassing breakthrough positioning, messaging and creative assets, to drive awareness and consideration through the funnel
Lead, mentor, and influence a high-performing team across product marketing, content. marketing, comms, events/FM/ABM, focused on sales growth and revenue
Define and own a multifaceted demand generation strategy, aligning with company goals and sales objectives for these two priority tax and accounting products
Manage and optimize the marketing budget, allocate resources based on quantitative performance analysis, identify and scale top-performing levers
Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
Partner with business and Sales to co-own marketing analytics, identify KPIs, dashboards, and reporting to provide actionable, data-driven insights across marketing, sales, and customer success
Establish relationships across the organization to bring programs to life through strong product-led expertise and deep marketing knowledge
Embrace and experiment with cutting-edge, AI-powered marketing tools and processes

Our take

Thomson Reuters is reinventing the way professionals work. The multinational media conglomerate provides answers that help professionals make better decisions to run smarter businesses. It targets those in complicated sectors that move society forward; tax, law, compliance, government, and media.

Founded over 165 years ago, the company is now powered by thousands of international journalists. This bandwidth guarantees speed, impartiality, and insight that have helped Thomson Reuters retain its position a market leader. To stay competitive with companies founded in the digital era, Thomson Reuters places emphasis on helping clients reinvent themselves for the newly disruptive digital age.

As well as investing in the coverage of growth markets India and China, and embarking on a number of fintech acquisitions, Thomson Reuters announced an expansion of its long-term partnership with the London Stock Exchange Group in 2023. Together, they plan to enhance the value of financial and market news services to LSEG customers, whilst delivering a superior experience to professionals around the world.

Freddie

Company Specialist at Welcome to the Jungle

Insights

4% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (1.7)

Company

Company HQ

Wellington Place, Toronto, ON

Leadership

Steve Hasker

(CEO & President)

Previously served as Senior Advisor for TPG, CEO for Creative Artists Agency, Global President & Chief Operating Office for Nielsen, and as a Partner for McKinsey & Company.

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