Director of Product Marketing, Instabug
Mobile Observability
Mobile observability and performance monitoring platform
Open for applications
Mobile observability and performance monitoring platform
201-500 employees
Open for applications
201-500 employees
Company mission
To empower mobile teams to accelerate their workflow and release with confidence.
Role
Who you are
- This role demands expertise in B2B SaaS product marketing, strategic category creation and analyst relations
- 8+ years in product marketing, with at least 3 years in leadership roles within B2B SaaS, ideally with experience in AI-enabled technologies or mobile observability
- Proven experience creating, defining, and driving category leadership and executing successful analyst relations strategies
- Strong understanding of AI technologies, mobile app performance monitoring, developer tools, and app analytics
- Demonstrated success in crafting and executing GTM strategies, product launches, and strategic analyst initiatives
- Exceptional storytelling and communication skills, able to clearly explain complex AI-driven and technical concepts
- Data-driven, with experience leveraging analytics and market insights to inform and refine marketing strategies
- Strong project management and collaborative skills, capable of leading multiple initiatives across diverse teams
- Track record in developing effective sales enablement strategies that boost pipeline generation and revenue growth
What the job involves
- As Director of Product Marketing, you will shape Instabug’s strategic narrative, emphasizing both our AI-enhanced capabilities and our vision to create and dominate the Mobile Observability category
- Your experience will be pivotal in defining clear, differentiated messaging focused on intelligent capabilities—showcasing Instabug’s powerful platform that autonomously detects, analyzes, and resolves mobile app performance issues
- Develop and execute strategic product marketing initiatives that position Instabug as a category leader, leveraging AI-enhanced features to drive awareness, adoption, and revenue
- Craft compelling and differentiated messaging and positioning that clearly articulates Instabug’s unique AI capabilities and value proposition within the mobile observability marketplace
- Lead comprehensive go-to-market (GTM) strategies for new product launches and feature updates, partnering cross-functionally with Product, GTM, Customer Success, Marketing teams
- Conduct insightful market research, competitive analysis, and gather customer feedback to refine positioning, messaging, and category creation efforts
- Collaborate closely with the sales enablement team to create persuasive materials—presentations, analyst briefings, case studies, battle cards, and objection-handling resources—that effectively communicate Instabug’s category-defining strengths
- Work with content marketing to produce engaging, educational content emphasizing the transformative value of intelligent monitoring in mobile observability
- Define, monitor, and analyze key performance indicators to continuously enhance the effectiveness and impact of product marketing initiatives
- Act as an industry thought leader, representing Instabug’s innovative approach to mobile observability and AI integration at industry events, webinars, analyst briefings, and conferences
Our take
Instabug began as a mobile app monitoring platform helping developers identify and fix bugs, and over the past decade has expanded to cover all aspects of mobile app performance. This has been driven by the increased consumer engagement with, and expectations for, mobile apps. Mobile platforms are now a must, but buggy platforms cause churn, and in this era, churn loses business.
So the addressable market is huge, and skews towards enterprises with high app engagement volumes and correspondingly high stakes. What’s remarkable is that Instabug has netted a vast portion of it. Its software supports over 2 billion devices by way of its over 25,000 customers, which includes a long list of enterprises like T Mobile, Emirates, Doordash, and Deutsche Bank.
This is thanks to smart scaling and feature development on Instabug’s part, with the software now covering the full application lifecycle, combined with the healthy funding it’s drawn in. It’s also benefited from its focus on mobile applications, which were previously unaddressed by monitoring software. With mobile apps only becoming more central to large scale business, Instabug is on firm footing for continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2022
$46m
SERIES B
May 2020
$5m
SERIES A
Total funding: $53.3m
Company benefits
- Competitive compensation, commission, and equity package
- Medical/Dental/Vision benefits for both you and your dependents
- Opportunity to grow into a closing role with demonstrated success
- Flexible time off and paid parental leave
- Opportunity to work with passionate people in a mission-driven company defining a quickly growing field
Company HQ
Mohandessin, Giza Governorate
Leadership
Omar Gabr
(CEO)Completed a BA at Cairo University, and spent time on the Y Combinator.
Moataz Soliman
(Co-founder)A Cairo University grad, who subsequently spent a short time as a Software Developer in Test at Microsoft.
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