Brand Marketing Manager, Acorns
$130-150k
+ Stock options
More information about location
Saving & investing app
Be an early applicant
Saving & investing app
501-1000 employees
Be an early applicant
$130-150k
+ Stock options
More information about location
501-1000 employees
Company mission
To look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.
Role
Who you are
- 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management
- Proven track record of executing multi-channel, social-first integrated campaigns from the ground up
- Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building
- Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships
- Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness
- Exceptional drive and precision in delivery, with the agility to project manage and and prioritize under tight timelines. You do not shy away from a contract, workback schedule or compliance review
- AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed
- Analytical curiosity to comfortably apply data, learnings and insights to inform strategy that drives our goals and measure performance
- A belief that your work is tied to your life's mission and optimism about the potential of societal change
- You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply
What the job involves
- Acorns is seeking an entrepreneurial Brand Marketer to help lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth
- We’re looking for a senior doer and thinker who enjoys big-picture strategy, speaks internet zeitgeist, and can execute the work. If you are a social-media-fluent storyteller who wants to architect culture, build brand love, and move millions toward financial wellness–this is your stage
- You will lead high-impact brand marketing campaigns, execute content creator strategy, and bring integrated activations to life with speed, creativity, and founder-level energy
- You will jump in headfirst to help us grow our brand platform, scale upper-funnel reach, bring new products to market, and deepen our connection with young investors and parents
- Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels
- Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission
- Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery
- Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums
- Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements
- Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand
Our take
Acorns is an investment app for individuals and families, focusing on smaller scale investments, savings and retirement planning. The app allows you to set up accounts for yourself and your family members and, with money saving advice built in, its aim is to encourage saving.
Currently used by more than 8 million people, it uses bank-level security and offers a VISA credit card with the option to automatically save the ‘change’ from purchases. While there are certainly plenty of other financial wellness apps out there, Acorn sets itself apart with investment and savings products aimed at financially educating children. It's enhanced its services through smart acquisitions, such as student loan debt management company Pillar, AI-based debt reduction startup Harvest, and retirement account company Vault.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$300m
SERIES F
Jan 2019
$105m
SERIES E
Total funding: $504m
Company benefits
- Healthcare - Medical, Dental, Vision, Life, and more
- 401k
- Equity
- Flexible Paid Time Off
- Unlimited Udemy classes
- Monthly wellness hour and virtual yoga classes
- Flexible Work Hours
- Quarterly Team Outings
- Personal Development Plans
- Annual Compensation Reviews
- Recognition - Using a tool called Reflektive, we like to give shout-outs to teammates who raise the bar
- Bi-Weekly 1:1s
- MacBooks
- Commuter Benefits
- Flexible Work Options
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Noah Kerner
(CEO & Chairman)Also Co-Founder at Give Kids Art. Previously Board Member at Save The Music and was the Co-Founder at Say.
Jeffrey Cruttenden
(Co-Founder)They were a Partner at Cruttenden Partners, before co-founding Acorns with Walter in February 2012. In April 2017, they also co-founded Say.
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