Lifecycle Marketing Associate, Modern Animal
$69-90k
1-5 days a week in office (Culver City, CA)
Membership based veterinary care provider
Be an early applicant
Membership based veterinary care provider
201-500 employees
Be an early applicant
$69-90k
1-5 days a week in office (Culver City, CA)
201-500 employees
Company mission
To better the lives of animals by building a place that's better for all of us who love them.
Role
Who you are
- This is an ideal role for someone highly detail-oriented, organized, and eager to grow within lifecycle marketing and member experience
- 1–3 years of experience in marketing, CRM, lifecycle, or customer experience
- Strong attention to detail and ability to manage multiple workstreams simultaneously
- Comfort working with data; able to pull insights and spot trends
- Experience with CRM tools (e.g., Braze, Iterable, HubSpot) is a plus
- Strong organizational and communication skills
What the job involves
- The Associate, Marketing will support the execution of Modern Animal’s lifecycle and retention strategies across CRM, review platforms, and broader retention initiatives
- This role is responsible for bringing strategy to life, owning day-to-day execution across email/SMS, review management, member experience initiatives, and reporting
- Execute email, SMS, and push campaigns across the member lifecycle (onboarding, engagement, retention)
- Build and QA campaigns within CRM platforms
- Support journey optimization through testing and iteration
- Support strategy and execution of Google and Yelp review programs
- Monitor review trends and assist in surfacing insights to inform clinic-level improvements
- Partner cross-functionally to ensure timely responses and escalation tracking
- Assist in building and maintaining monthly reporting (NPS, app ratings, third-party reviews, churn drivers)
- Identify trends and flag outliers across clinics and regions while proposing strategies to tackle the issues they uncover
- Partner with Operations, Technology, and Care teams to support member experience initiatives
- Assist with ad hoc marketing strategy projects as business needs evolve
Our take
Modern Animal provides veterinary services for animals via a human-focused model. An annual membership fee covers all examination costs and 24/7 virtual consultations. The company specifically designed its clinics to appeal to owners by removing the clinical atmosphere found at many traditional vets.
The service has so far appealed to younger pet owners who have been quick to adapt to virtual and digital services. It's also popular with veterinary teams, as Modern Animal also focuses on providing enjoyable working environments to attract and retain talent in an industry which has long experienced a skills shortage.
Modern Animal isn't alone in this space: competitors include Fuzzy and Airvet, both offering telemedicine for pets. Its continued success will depend on its ability to scale its operations and stay ahead of its rivals. Its opening of additional California clinics in 2022 and expansion across the US led to its acquisition by Chewy in 2026, a publicly traded pet food company.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2025
$46m
SERIES D
Aug 2022
$75m
SERIES C
Total funding: $210m
Company benefits
- Excellent medical, vision, & dental coverage with various options to choose from
- 401k savings plan with a company match
- Flexible time off & paid parental leave
- Free membership to Modern Animal for your pets and discounts on extra services
- Free membership to One Medical for primary care
- Access to behavioral and mental health services through Ginger
- A collaborative team who has your back and will welcome you as part of our pack
Company HQ
Downtown, Culver City, CA
Leadership
Steven Eidelman
(Founder & CEO)After studying at the University of Pennsylvania, Steven spent 5 years as an Associate at Bain & Company and Spectrum Equity, before co-founding Whistle Labs. Following this, founded Modern Animal in 2018, serving as CEO since.
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