SEO Specialist, YOOX NET-A-PORTER
+ Performance bonus schemes dependant on the type of role you are in
Online luxury and fashion retail business
Posted today
Online luxury and fashion retail business
1001+ employees
Posted today
+ Performance bonus schemes dependant on the type of role you are in
1001+ employees
Company mission
To fully digitalise the high-end fashion industry.
Role
Who you are
- The ideal candidate will possess a strong understanding of content SEO best practices, excellent project management skills, and a keen interest in the luxury e-retail landscape
- Proven experience (2-3 years) as an SEO Specialist, with a strong focus on content SEO
- Solid understanding of SEO principles, including keyword research, on-page optimisation, data analysis, and agile methodologies
- Proficiency with SEO tools such as Google Analytics, Google Search Console, Google Looker Studio and other major SEO platforms (e.g., SemRush, Ahrefs)
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
- Strong analytical skills and the ability to interpret data to drive actionable insights
- Excellent written and verbal communication skills
- A keen interest in the luxury e-retail industry and an understanding of its unique challenges and opportunities
- Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation
- Familiarity with technical SEO concepts
Desirable
- Experience with luxury e-commerce sites
- Experience with site migrations
- Experience with international SEO
- Basic Data Science knowledge
What the job involves
- Develop and implement content SEO strategies aligned with our overall business goals
- Conduct thorough keyword research to identify opportunities for content creation and optimisation
- Optimise existing website content (text, images, video) for search engines, focusing on on-page elements, readability, and user experience
- Collaborate with content creators (internal and external) to ensure SEO best practices are integrated into all content initiatives
- Manage and execute content audits to identify areas for improvement and optimisation
- Track, analyse, and report on content performance using relevant SEO tools (e.g., Google Analytics, Google Search Console, SemRush, PiDatametrics etc.)
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, particularly within the e-commerce and luxury sectors
- Manage SEO-related projects, including technical implementations and content refreshes, ensuring they are delivered on time and within scope
- Collaborate with cross-functional teams, including marketing, merchandising, and web development, to implement SEO recommendations
Salary benchmarks
Our take
YOOX NET-A-PORTER (YNAP) is a leading online luxury and fashion retailer, consisting of four multi-brand platforms, connecting customers with the world's most coveted brands. Following its recent acquisition by Mytheresa, YNAP will continue to operate under its distinct identity, with Mytheresa focusing on luxury and YNAP maintaining its broader multi-brand approach.
With 5.3M customers in 180 countries, YNAP takes a localised approach, tailoring its offerings to meet the needs of clients around the globe. From its offices across the US, Europe, and APAC, to joint ventures with Alibaba in China and Symphony Investments in the Middle East, YNAP ensures that its global reach is both personal and impactful.
At the heart of YNAP's vision is its Infinity 2030 strategy, a forward-thinking commitment to sustainability and a circular fashion system. Drawing on over two decades of data and insights, YNAP continues to push the boundaries of innovation to elevate the shopping experience for its customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company HQ
Shepherd's Bush, London, UK
Leadership
Alison Loehnis
(Ad Interim CEO & President)Joined YOOX NET-A-PORTER in 2007 as VP of Sales and Marketing, since then they have held multiple President roles and have been serving as the Ad Interim CEO since 2022. They are also the Non-Executive Director of lululemon and an Ambassador for Women Supporting Women at The Prince's Trust.
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