SEO Specialist, LuxExperience

• The ideal candidate will possess a strong understanding of content SEO best practices, excellent project management skills, and a keen interest in the luxury e-retail landscape
• Proven experience (2-3 years) as an SEO Specialist, with a strong focus on content SEO
• Solid understanding of SEO principles, including keyword research, on-page optimisation, data analysis, and agile methodologies
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Google Looker Studio and other major SEO platforms (e.g., SemRush, Ahrefs)
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
• Strong analytical skills and the ability to interpret data to drive actionable insights
• Excellent written and verbal communication skills
• A keen interest in the luxury e-retail industry and an understanding of its unique challenges and opportunities
• Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation
• Familiarity with technical SEO concepts

Desirable

• Develop and implement content SEO strategies aligned with our overall business goals
• Conduct thorough keyword research to identify opportunities for content creation and optimisation
• Optimise existing website content (text, images, video) for search engines, focusing on on-page elements, readability, and user experience
• Collaborate with content creators (internal and external) to ensure SEO best practices are integrated into all content initiatives
• Manage and execute content audits to identify areas for improvement and optimisation
• Track, analyse, and report on content performance using relevant SEO tools (e.g., Google Analytics, Google Search Console, SemRush, PiDatametrics etc.)
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, particularly within the e-commerce and luxury sectors
• Manage SEO-related projects, including technical implementations and content refreshes, ensuring they are delivered on time and within scope
• Collaborate with cross-functional teams, including marketing, merchandising, and web development, to implement SEO recommendations