Acquisition Marketing Lead, Sploot
$90-120k
+ Performance bonus
Digitally-enabled veterinary services
Open for applications
Digitally-enabled veterinary services
101-200 employees
Open for applications
$90-120k
+ Performance bonus
101-200 employees
Company mission
To provide exceptional care and experience for pets and their parents by creating the best environment for our team members to thrive.
Role
Who you are
- 5-7 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business
- Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($100K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN
- Strong familiarity with YouTube and TikTok Ads
- Experience with DTC or eCommerce and physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus
- Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them
- Detail-oriented with excellent project management and organizational skills
- Creative mindset with ability to collaborate effectively with creative teams
- Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack
- Curious and eager to learn new platforms, tools, and growth tactics
- Passion for pets and purpose-driven brands that make people’s lives better
What the job involves
- As Sploot’s Acquisition Marketing Lead, you’ll lead all paid advertising efforts and client acquisition strategy
- You’ll lead Sploot’s client acquisition tools and full-funnel journey through paid media - designing and optimizing campaigns that attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing
- This is a high-impact, hands-on role for someone who thrives at the intersection of strategy, data, and execution
- You’ll also lead Sploot’s performance efforts on emerging platforms like YouTube and TikTok, along with light-touch support for recruiting campaigns
- You’ll work closely with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to real-world clinic dynamics - ensuring every dollar spent translates into booked appointments and long-term client relationships
- Digital Advertising Strategy:
- Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, TikTok, CTV Programmatic, Direct Mail and more
- Build and evolve a high-performing client acquisition strategy spanning the full funnel - from awareness to conversion
- Determine the optimal ad mix across platforms and funnel stages to maximize ROI
- Design campaign structures across channels that align with real-time business needs, including market-level clinic capacity and appointment availability
- Channel Execution & Optimization:
- Launch, manage, and optimize campaigns across platforms, testing targeting, bidding, and creative
- Identify and implement opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts
- Creative Collaboration:
- Collaborate with creative team to develop high-performing ad concepts and formats
- Design and execute systematic creative testing frameworks (hooks, formats, audiences)
- Analyze creative performance and provide data-driven feedback for future content
- Insights & Reporting:
- Monitor daily/weekly performance metrics and proactively adjust campaigns
- Identify trends, diagnose underperformance, and implement solutions quickly
- Build and maintain reporting dashboards for campaign performance tracking. leveraging tools like GA4 and Mixpanel
- Ensure data accuracy across the marketing stack and maintain clean attribution through proper UTM usage, platform integrations, and consistent reporting practices
- Audience Development:
- Develop and refine customer personas based on campaign data and customer insights
- Build and test custom audiences, lookalikes, and interest-based targeting
- Collaborate with lifecycle marketing on retargeting and customer journey optimization
- Emerging Channels & Recruiting:
- Pilot and scale new platforms like YouTube and TikTok to drive growth and build early learnings and best practices to support future investment
- Support recruiting ads on LinkedIn and Indeed
Our take
Pet parents seek a seamless and stress-free veterinary experience, but traditional clinics often fall short. Long wait times, limited hours, and impersonal interactions can leave both pets and their humans feeling anxious and underserved.
Sploot Veterinary Care reimagines pet care with a technology-driven platform. Putting expansive primary and urgent care under one roof, Sploot makes same-day and walk-in appointments and even text-based communication with veterinary teams possible.
The company aims to leverage recent funding to rapidly expand its clinic footprint, bringing its unique pet care experience to new cities and communities. With a focus on convenience, technology, and building strong relationships with pet parents, Sploot is poised to propel the industry forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive Compensation
- Generous Paid Time Off
- Health, dental, and vision insurance
- Up to 12 weeks paid parental leave
- Multiple 401(l) options with 4% company match
- Pet benefits for up to 5 pets
- Employee assistance program
- True work-life balance
- Free FIGS scrubs
- Fully stocked kitchens with endless snacks
Company HQ
West Highland, Denver, CO
Leadership
Gil Bolotin
(Co-Founder & Co-CEO)Previously a VP of Business Development at ANAGOG. Prior to this, they worked at McKinsey & Company as an Associate and Engagement Manager.
Yoav Mordowicz
(Co-Founder & Co-CEO)Previously a VP of Business at Via. They also worked at McKinsey & Company as a Senior Associate and then an Engagement Manager.
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