Senior Manager of Content, Calibrate
$115-140k
+ Equity opportunity
Obesity and metabolic health treatment
Be an early applicant
Obesity and metabolic health treatment
201-500 employees
Be an early applicant
$115-140k
+ Equity opportunity
201-500 employees
Company mission
To change the way the world treats weight.
Role
Who you are
- Proven leader with 7+ years of experience in branding, communications, and content marketing, including a track record of success in senior or director-level roles
- Strategic thinker with a collaborative mindset, adept at building bridges across departments and managing diverse stakeholders to align on shared goals
- Skilled at balancing strategic vision with hands-on execution, excelling in fast-paced and ambiguous environments
- Exceptionally creative with outstanding writing and editorial skills, complemented by a data-driven approach to decision-making and content optimization
- Demonstrated expertise in developing and executing brand, communications, and content strategies that deliver measurable business outcomes
- Deep understanding of the buyer journey and lifecycle marketing, with experience crafting story maps and integrating effective CTAs tailored to lifecycle stages
- Strong project management, communication, and presentation skills, with the ability to lead and inspire cross-functional teams through influence and collaboration
- Continuously monitors and adopts emerging trends, tools, and best practices in branding, communications, and content delivery to maintain a competitive edge
- Proven ability to lead and scale content marketing initiatives in dynamic, high-growth environments, particularly in multi-product Enterprise Software or SaaS organizations
- Skilled at driving organizational change, influencing stakeholders, and introducing innovative concepts to elevate brand and content performance
- Passionate about getting hands-on with products, teams, and processes to refine strategies, optimize workflows, and achieve excellence
- Experience in healthcare technology or related industries is a strong advantage
What the job involves
- In this business-critical role, you will craft and execute Calibrate’s content marketing strategy to support the overall marketing and business strategy
- This role must be both a doer (pen-to-paper) and a strategic leader
- Multi-channel Editorial Calendar: Strategic Thought Leadership: Develop and oversee a comprehensive content strategy, ensuring alignment with marketing goals
- Manage the content calendar, prioritization, and resource allocation across various channels to optimize reach and engagement
- SEO & Organic Growth: Build out and execute an SEO and organic growth content plan utilizing customer insights, data analytics, and strategic content themes to elevate top-of-funnel performance through our website and other digital platforms
- Voice, Tone & Brand Consistency: Collaborate with cross-functional teams to refine and maintain our brand's voice and tone guidelines, ensuring all content aligns with our brand identity and values
- Take inbound requests to copyedit and refine to own final approval before publication
- Storytelling: Leverage data, market research, and customer insights to craft compelling, meaningful stories that engage and inform our audience while reinforcing our value proposition and consideration of different phases of our marketing funnel
- Innovation & Growth: Continuously challenge the status quo by identifying opportunities for innovation, process improvements, and fresh approaches to content creation that drive measurable business outcomes
- Collaboration & Alignment: Serve as a key partner to marketing, product, and leadership teams, ensuring content aligns with overarching business objectives and supports cross-departmental initiatives effectively
- Social Channel Growth: Own and develop Calibrate’s social channels, growing them organically to support our brand and building within our multi-channel editorial calendar framework
- Communications: Own first passes of all communication requests for both internal executives and external public relations. Project manage all communication projects to ensure we control our narrative with integrity and proof points
Our take
Obesity affects four in ten Americans, but treatment has long been overlooked, often categorized as a lifestyle problem rather than a healthcare issue. Calibrate is changing that by offering a combination of cutting-edge medication and physiological training to help people make lasting changes to their weight.
The medications used by Calibrate, including GLP-1 drugs, have shown strong results in clinical trials. When combined with sustainable lifestyle changes, its program helps patients achieve lasting weight loss. However, while these medications show promise, long-term safety and effectiveness still require further study, especially since continued use is necessary to prevent weight regain.
Despite these concerns, Calibrate's approach has helped over 20,000 people, and many have sustained health improvements well beyond the first year. It has faced some challenges, including negative press and a round of layoffs, but with funding and positive attention around next-gen weight loss drugs, the company continues to be a leader in the field.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$29m
GROWTH EQUITY VC
Aug 2021
$100m
SERIES B
Total funding: $156.6m
Company benefits
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- One Medical membership and Teladoc virtual care
- Fertility, gynecology, and wellness services through Kindbody
- Therapy on your time with a free year of Talkspace membership
- Health advocacy and assistance services through Health Advocate
- Commuter benefits, ClassPass memberships, and gym memberships
- Remote team with a headquarters in NYC
- Competitive Paid Parental Leave for parents
Company values
- We’re in this together: Sustainable weight loss and metabolic health takes the right team. Our clinicians, coaches, specialists, and advisory board members work together to ensure you’re supported through every victory, setback, and comeback
- Small wins create big wins: We want long-term results for every Calibrate member, so everything we do is in service of creating enduring and empowering habits. We know that small, simple steps can add up to something much greater than its parts, so that’s what we do
- You’re in control: The Metabolic Reset is designed to fit your life and your progress, not the other way around. You’ll connect regularly with your clinician and coach, making it easy for them to tailor your goals, cheer you on, and make adjustments in real-time
- Real results matter: We don’t do instant gratification—because it doesn’t work long term. The Calibrate program combines what’s been scientifically proven to lead to sustainable results—and helps you discover a new day-to-day
Company HQ
Union Square, New York, NY
Articles
Leadership
Rob MacNaughton
(CEO)Joined Calibrate in January 2024 at CEO. Prior to that, they were the CEO of Curve Health. They also served as the CEO of NurseGrid and as a Senior Vice President and CPO at Cambia Health Solutions.
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