Paid Media Specialist, ServiceTitan
CA$71.8-107.8k
+ Equity
All-in-one operating platform for trades
Be an early applicant
All-in-one operating platform for trades
1001+ employees
Be an early applicant
CA$71.8-107.8k
+ Equity
1001+ employees
Company mission
To be the world's most impactful vertical SaaS company.
Role
Who you are
- Bachelor's degree in Marketing, Advertising, or a related field
- 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
- Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
- Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
- Excellent written and verbal communication skills
- Experience with A/B testing and campaign optimization techniques
- Experience in B2B marketing is a plus
- Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway
What the job involves
- We're seeking a highly skilled Paid Media Specialist to join the performance marketing team
- This individual will work closely with marketing channel owners and our account-based marketing leads to optimize campaigns that drive both inbound pipeline and strategic account penetration
- The specialist will be a key player in bridging the gap between broad-market performance and high-touch, account-specific targeting
- Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio within dedicated ABM platforms (e.g., 6sense, Meta, LinkedIn)
- Coordinate and execute paid media strategies designed for SMB, mid-market, and enterprise account lists, ensuring consistent messaging across the buyer journey for our highest-value prospects
- Maintain first-party and third-party audience segments and orchestration based on account-intent triggers with a focus on AI-enabled tactics e.g. real-time lead scoring
- Analyze media performance via CRM and ABM tools to identify trends in account engagement and pipeline influence, inclusive of both ABM and evergreen campaigns
- Collaborate with creative services to tailor ad copy and assets for specific personas or industry verticals (HVAC, Plumbing, Electrical) to maximize engagement and account-level conversion
Our take
In the US, there's been a booming demand for home-service businesses, yet historically many of these trades were running with outdated software systems. That's where ServiceTitan comes in. Founded by friends who grew up around the trades, the company saw a clear gap and set out to give contractors the modern platform they desperately needed.
ServiceTitan's platform is designed specifically for the trades and brings together everything a contractor might need, in one handy system. By focusing on what trade-business owners actually need, it helps turn chaos into structure, giving visibility into operations, so owners can ultimately run their business better.
Now, ServiceTitan serves more than 11,800 trade customers and reported more than $10,000 in annualized billings and processes a huge volume of jobs on its platform. With a market that's still under-served by technology and a platform built to scale, the company is ready to grow even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2022
$365m
SERIES H
Jul 2021
$200m
SERIES G
Total funding: $1.5bn
Company benefits
- Flexible time off
- Fully paid individual medical, dental, and vision coverage
- Access to on-demand services like Ginger, Headspace, One Medical, Galileo, Aaptiv, and more
- Tax free savings via HSA, FSA, and Dependent Care FSA
- 401(k) match
- Personal development programs
- Medical plan with up to $20,000 in fertility coverage
- Up to 30 weeks of paid leave for birthing parents and up to 16 for non-birthing parents
- Adoption support including reimbursement of up to $20,000
- Bereavement leave for loss of a pregnancy or loved one
- Access to programs for new parents including Maven Maternity, Ready, Set, Food! Wellthy, SNOO Smart Sleeper, and more
Company HQ
Downtown, Glendale, CA
Leadership
Ara Mahdessian
(Co-Founder & CEO)They studied Management and Computer Science at Stanford University, before co-founding ServiceTitan with Vahe in January 2013. They have served since then as CEO.
Vahe Kuzoyan
(Co-Founder & President)Having studied Computer Science at the University of Southern California, they co-founded ServiceTitan in January 2013, serving as the president since.
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