Senior Demand Generation Manager, Indeed Flex
£60-70k
+ Bonus
4 days a week in office
Staffing platform connecting businesses and flexible temporary workers
Job no longer available
Staffing platform connecting businesses and flexible temporary workers
201-500 employees
Job no longer available
£60-70k
+ Bonus
4 days a week in office
201-500 employees
Company mission
To unlock a world where access to work and workers is frictionless.
Role
Who you are
- 8+ years in B2B demand generation, including experience in ICP refinement, ABM strategy, content-led campaigns, and optimisation
- Proven track record of driving MQLs, SQLs, Opportunities, and revenue through integrated, multi-channel campaigns
- Strong proficiency with HubSpot, Salesforce, and CRM best practices
- Expertise in data-driven strategies, impactful content marketing, and ABM with measurable results
- Experience using AI to streamline and accelerate processes
- You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
- You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul
- Data is your heart and soul - you know you need it to drive you in the right direction
- You’re proactive and always willing to learn
- You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it
What the job involves
- As the Senior Demand Generation Manager, you’ll be the driving force behind revenue growth, brand expansion, and pipeline acceleration through data-driven, integrated demand generation and content marketing strategies
- Utilising insights to refine Ideal Customer Profiles (ICP), you’ll employ advanced Account-Based Marketing (ABM) tactics and high-impact campaigns that generate measurable results across both mid-market and enterprise segments
- Working closely with Sales, Product, and Digital teams, you’ll ensure seamless alignment across initiatives
- Leading the demand generation team, you’ll strive to exceed ambitious KPIs, enhancing lead engagement, conversion rates, and revenue growth
- Define and refine Ideal Customer Profiles (ICP) with input from Enterprise and Mid-Market teams to target high-value accounts
- Take ownership of lead allocation and distribution for enterprise teams, maximising impact and efficiency from our databases
- Build an Account-Based Marketing (ABM) strategy to optimise engagement and conversions
- Launch high-impact B2B campaigns with specific metrics, personas, and growth tactics
- Coordinate with Digital on paid strategies and Events on cohesive, high-impact initiatives
- Partner with Product to enhance and communicate a unified value proposition across campaigns
- Lead the creation of prospect-focused content (thought leadership, reports, case studies) to drive lead generation and conversion
- Syndicate targeted content to attract high-quality leads and advance them through the funnel
- Manage freelancers to scale content production, aligning with buyer personas
- Implement nurturing journeys, lead scoring, and lifecycle stages in HubSpot and Salesforce to increase MQLs, SQLs, and revenue
- Develop multi-channel campaigns across Google, LinkedIn, and other platforms to drive engagement and broaden reach
- Leverage attribution models and robust tracking to directly link campaign performance to pipeline impact
Salary benchmarks
Our take
Approximately one-third of the UK workforce works part-time, and interest in part-time and flexible work is forecasted to continue as the economy recovers and people seek work opportunities that fit their priorities.
Syft, a UK-based online recruiting platform for the hospitality, events and light industrial sectors, was acquired by Indeed in 2019. The company introduced the Indeed Flex brand to incorporate workforce management, VMS and a fully managed service for employers’ flexible and part-time recruitment and staffing needs.
Indeed Flex has been well-served by its laser-sharp focus on flexible workers, and its connection to Indeed has lent the company valuable credibility. It will need to continue to attract top part-time talent to ensure its continued success, and its partnerships with the likes of Branch, offering same-day payouts for workers and other incentives, will no doubt draw in users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Company benefits
- Unique bonus structure for every employee - based on performance
- 25 Days PTO + Birthday Day Off
- Regular team building events
- Lunch provided daily
- Short Term Incentive Plan (STIP)
- Cycle to work scheme
- Discounted gym memberships
- Perkbox - discounts and goodies on all your favourite brands
- Private Medical Coverage
- Pension
- Dental Plan
- Free Snacks & Beverages
- Onsite fitness room with weekly classes
- Rooftop working space
Company HQ
HQ - London, UK
Leadership
Novo Constare
(CEO)Previously a Senior Trader at TradeLink. Also a Board Member at Matchable Volunteering and a Member at Founders Pledge. Co-founded Syft in 2015 which was acquired by Indeed.com in 2019.
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