Demand Generation Manager, Zenlayer
Office located in Diamond Bar, CA
On-demand edge cloud services
Be an early applicant
On-demand edge cloud services
201-500 employees
Be an early applicant
Office located in Diamond Bar, CA
201-500 employees
Company mission
To improve digital user experience for every organization and person in the world by providing edge cloud services.
Role
Who you are
- 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
What the job involves
- We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles
- Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets
- The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
Our take
Zenlayer is a software-defined network and services provider. It enables businesses to instantly deploy compute closer to end users and accelerate their networks to deliver the best digital experience possible. This means that they can help customers reach the majority of the world’s internet population in just 25 milliseconds or less.
Zenlayer is a global company with offices in several countries and data centres on six continents. In addition to its infrastructure-as-a-service model, the company supplies a platform-as-a-service product named Zenlayer Global Accelerator, offering API acceleration for companies in the gaming, video and audio conferencing industries.
The launch of this product, alongside the considerable funding it has received, has allowed Zenlayer to rapidly grow. It has an extensive and growing partner network, and also recently launched the Zenlayer AI Gateway to assist developers, researchers and enterprises in integrating and managing LLMs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$12m
SERIES C
May 2021
$50m
SERIES C
Total funding: $102m
Company benefits
- Company events
- Education fund
- Ergonomic equipment
- Employee recognition
- Cash bonuses
- Flexible scheduling
- Health coverage
- Free snacks
- Paid maternity and paternity time
- 401(k) program with matching options
Company HQ
Diamond Bar, CA
Leadership
Joe Zhu
(Founder & CEO)Started their career as VP of Network Operations at Multa Communications, before a combined 6 years at China Telecom Americas and ChinaCache. They left their SVP role in February 2015 to found Zenlayer.
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