Senior Demand Generation Manager, Ironclad
Integrated Campaigns
$135-175k
+ Equity. Salary range is applicable to San Francisco only and may vary for other locations
Enterprise software for managing contracts
Open for applications
Enterprise software for managing contracts
501-1000 employees
Open for applications
$135-175k
+ Equity. Salary range is applicable to San Francisco only and may vary for other locations
501-1000 employees
Company mission
To power the world’s contracts.
Role
Who you are
- 5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environments
- Proven track record of building and executing integrated campaigns that drive measurable pipeline growth
- Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce)
- Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar
- Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines
- Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders
What the job involves
- Reports to: Director of Demand Generation & Lifecycle
- We're looking for a strategic and results-driven Senior Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth
- You'll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals
- This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets
- Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are
- Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels)
- Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers
- Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more
- Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact
- Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates
Our take
Business contracting is often inefficient and messy, with approvals required from various stakeholders and many processes still paper-based. Ironclad is a platform that digitises, automates, and streamlines contract workflows, allowing legal teams to focus on legal work rather than paperwork. Ironclad’s platform features collaborative tools that facilitate business operations and extract and catalog contract metadata, making information easier to access and act upon. Its enterprise customers include Dropbox, Mastercard, Pixar, Fox, and L’Oréal.
Despite its success, Ironclad faces competition in the $3 billion contract lifecycle management industry from major players like DocuSign and emerging ones like Contractbook. The company recently announced Ironclad Signature, marking its entry into the $25 billion eSignature market. The new feature speeds up the signature process by an estimated 80% and provides summaries and approval histories to users. This new tool is expected to strengthen Ironclad's position in the sell-side contract lifecycle management market.
Additionally, Ironclad introduced value-based pricing, charging only for completed, signed agreements, unlike other providers who charge for every signature packet sent out. Ironclad, backed by investors like Accel, Sequoia, Y Combinator, and BOND, remains committed to innovating and maintaining its leadership in the contract lifecycle management space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$150m
SERIES E
Dec 2020
$100m
SERIES D
Total funding: $334.1m
Company benefits
- Dental, and vision insurance
- 401K
- Wellness reimbursement
- Flexible vacation policy
- Generous parental leave for both primary and secondary caregivers
- Work from home opportunities
- Health insurance
Company HQ
South Beach, San Francisco, CA
Leadership
Cai GoGwilt
(CTO & Chief Architect)Studied HSPS at Cambridge, and Computer Science at MIT. Was a Summer Technology Analayst at Goldman Sachs. Worked as a Research Assistant at MIT. Was a Software Engineer at Palantir.
Jason Boehmig
(CEO)Former Corporate Lawyer at Fenwick and Professor of Law at the University of Notre Dame before founding Ironclad in 2014.
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