Head of Demand Generation, Clio
$192-288k
OTE
+ Variable component
More information about location
2+ days a week in office
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
$192-288k
OTE
+ Variable component
More information about location
2+ days a week in office
1001+ employees
Company mission
To transform the legal experience for all.
Role
Who you are
- 10+ years of B2B SaaS marketing experience, with at least 5+ years in senior marketing leadership roles
- Proven demand gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations
- Deep expertise across the full demand gen toolkit - paid, organic, content, events, ABM, PLG - with the strategic acumen to know how and when to deploy each
- Experience building and leading teams of 8+, with a genuine reputation as a developer of talent
- Exceptional communication and executive presence - you can simplify complexity, tell a compelling story with data, and hold a room
- Demonstrated ability to collaborate at a senior level with Sales, RevOps, and Finance to align demand gen strategy with broader business objectives
- Comfort operating in a high-ambiguity, high-growth environment where the strategy is still being shaped - and an appetite to shape it
What the job involves
- This is a builder, not a maintainer, role
- We need someone ready to look critically at what we’ve built, identify where we go next, and lead the next stage of growth
- Ou’ll lead a high performing team, own a significant budget, and reshape how Clio acquires customers at scale
- Demand Gen Strategy Evolution: Own the North American SMB Demand Generation strategy from day one. Audit what’s working, identify what isn’t, and build a forward-looking roadmap for the next stage of growth. This is a significant strategic undertaking, and it’s yours to lead
- Strategic Leadership: Work in lock-step with the VP of Growth Marketing, helping shape the broader customer acquisition vision while owning execution of the demand gen pillar. You’ll be a trusted partner on how the team operates
- Team Leadership & Development: Lead and develop a sizable team of high performing demand generation professionals. You’ll build an environment where people do the best work of their careers
- Pipeline & Revenue Ownership: Define and own demand gen’s contribution to pipeline and new SMB logo targets. You’ll set the KPIs, build the reporting frameworks, and be the person the business looks to for clarity on what’s driving growth
- Scalable Program Development: Identify new channels, test new plays, and scale what works. You’ll bring a builder’s mindset; never content with the status quo, always looking for the next lever
- Market Narrative & Category Leadership: Own the narrative shift that positions Clio as the leader in Legal AI. You'll translate this narrative into demand gen programs that resonate with the small and mid sized law firms and differentiate Clio
- Cross-Functional Collaboration: Build strong partnerships with Sales, Revenue Operations, Product Marketing, and the broader Marketing Leadership Team, ensuring demand gen is tightly integrated with the full customer acquisition funnel
- Budget Stewardship: Own and optimize a significant marketing budget, making smart allocation decisions that maximize impact and return across channels
- AI-Forward Innovation: Champion the use of AI across demand generation workflows and programs, keeping Clio ahead of the curve as the landscape evolves
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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