Lifecycle Marketing Manager, Homebase
$104-122.5k
+ Equity
More information about location
2 days a week in office
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
501-1000 employees
Be an early applicant
$104-122.5k
+ Equity
More information about location
2 days a week in office
501-1000 employees
Company mission
To make work easier for small businesses and their teams.
Role
Who you are
- 3+ years of hands-on experience in lifecycle marketing, executing campaigns across multi-channel surfaces
- Experience with cross-channel marketing automation platforms (Iterable or equivalent), collaboration/project management tools (e.g., Jira), and analytics platforms (e.g., Looker, Amplitude)
- Nice to have: familiarity with CRM systems (e.g., Salesforce), email service providers (e.g., SendGrid), in-app messaging tools (e.g., CommandAI), and AI-powered productivity/personalization tools (e.g., ChatGPT, Claude)
- Ability to interpret data, design structured experiments, and clearly communicate insights to stakeholders
- Strong project management and prioritization skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills with the ability to simplify complex ideas and adapt messaging for different audiences
- Ability to collaborate in the office on Tuesdays and Wednesdays
What the job involves
- We’re looking for a Lifecycle Marketing Manager to design, launch, and optimize campaigns across multi-channel surfaces
- You’ll own the strategy and execution of full-funnel customer journeys, driving engagement, activation, conversion, and lifetime customer value
- At Homebase, lifecycle isn’t just about sending messages
- It’s about shaping how tens of thousands of small businesses and their employees experience our product
- You’ll be hands-on in building and optimizing campaigns while consistently sharing learnings and representing lifecycle marketing to help influence decisions across the company
- Campaign Execution: Build and launch lifecycle campaigns across email, push, SMS, and in-app messages
- Audience Strategy: Develop segmentation and personalization strategies rooted in customer journey mapping and intentional design of customer experiences
- Experimentation: Run always-on growth experiments to drive activation, conversion, and lifetime customer value
- Insights & Measurement: Track performance against KPIs, extract insights, and share learnings broadly
- Operational Rigor: Document processes, streamline workflows, and enable cross-team alignment
- Team Influence: Contribute lifecycle insights in cross-team discussions and help shape how Homebase engages its customers
- AI & Automation: Use emerging tools to accelerate workflows and personalize at scale
Application process
- Meet the Talent Acquisition team, Josh D
- Meet the Hiring Manager, Darin T
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
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