Senior Manager of Content Marketing, Earnest
$142-161k
+ Employee Stock Purchase Plan + Restricted Stock Units (RSUs)
More information about location
Office located in Oakland, CA
Student loan provider
Open for applications
Student loan provider
201-500 employees
Open for applications
$142-161k
+ Employee Stock Purchase Plan + Restricted Stock Units (RSUs)
More information about location
Office located in Oakland, CA
201-500 employees
Company mission
To make higher education accessible and affordable for everyone.
Role
Who you are
- 6+ years of experience in content marketing, with a focus on strategy and execution
- Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field
- Exceptional writing and editing skills, with a proven track record of published work
- Proficiency in content management systems, SEO tools, and analytics platforms
- Strong understanding of SEO best practices and content optimization techniques
- Ability to distill complex topics into approachable, engaging content for a consumer audience
- Experience working with designers to create content that is visually compelling and aligned with brand standards
- Demonstrated success in applying data to improve content performance
- Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies
Desirable
- Experience working in a similarly regulated space
- Experience working with Content Management Systems
What the job involves
- The Senior Manager, Content Marketing position will report to the Head of Brand and Content
- Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives
- Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms
- Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video
- Manage a team of freelance writers, and partner with designers to bring content to life across channels
- Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics
- Shape and promote Earnest’s mission through engaging, high-quality content
- Drive organic growth and increase brand awareness through strategic content initiatives
- Elevate content performance by leveraging data-driven insights and refining content strategies
- Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility
- Create compelling narratives that resonate with target audiences and support Earnest's business goals
Our take
Earnest offers student loan refinancing and personal loan products. It looks at thousands of data points such as education, saving patterns, investments, and career trajectory to issue a unique credit score, which can prove a lifeline for students who may otherwise struggle to qualify for loan refinancing.
For the portion of student debtors with low credit scores, Earnest is one of a few scant options. Borrowers can choose their own loan terms to fund up to the full cost of their education, and there are no origination, application, or late fees.
Earnest has grown from distributing $8M loans in its first year of business to an impressive total $18.5 billion in student loans refinanced, and has served upwards of 200,000 people. With student loans representing such a huge sector of lending, there should be plenty of room for Earnest to continue expanding in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2017
$20m
SERIES C
Nov 2015
$75m
SERIES B
Total funding: $127m
Company benefits
- Remote-first flexibility
- Monthly & annual remote work stipends
- Professional development & tuition reimbursement
- $1000 annual travel perk
- Robust 401K package
- No meeting Thursdays
- Annual company-wide offsites
Company values
- Earn Happy Customers - Our customers’ journey is ours to share. Our success comes from anticipating their needs and providing the solutions they’re looking for. This combination of empathy and action helps them become our best endorsers and biggest fans.
- Better is Better - The path to great means getting better every day. We push ourselves, and each other, to remain curious and think differently. We know the value of compounding and how continuous 1% improvement leads to massive changes. We are always willing to challenge the status quo in order to achieve our goals.
- PhD in Moving Fast - Our customers are tired of long wait times and large student loan bills so we constantly seek out ways to deliver faster. We refuse to waste time on things that don’t move the needle and we surprise teammates and customers with our speed.
- Passion for Challenges - Perseverance and optimism are just the start to take on the inertia of a national trillion-dollar problem. We enjoy tough challenges knowing that if we persist through them we will make a difference.
- Impact is a Team Sport - We maximize our impact when we act as one team. We each play our part and put team success above personal achievement. Earnies are willing to do what it takes to make the team better even though it may be uncomfortable for ourselves.
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Louis Beryl
(CEO)Co-founded SolidEnergy Systems. Was a Part-time Partner at Y Combinator. Is a Board Member of Car Dash and Roofr, and is a Mentor at First Round Fast Track.
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