VP of Product Marketing, Amperity
$225-275k
+ Cash incentives are also available + Stock Options
3 days a week in office
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$225-275k
+ Cash incentives are also available + Stock Options
3 days a week in office
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- Equivalent of 12+ years’ experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred
- B2B SaaS & pricing and packaging experience
- Strong understanding of both technical (CIO, Developers) and marketing personas
- A strong understanding of MarTech and the data ecosystem
- Experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels
- Prior experience building diverse teams with a strong sense of mission and belonging
- Demonstrated customer centric mindset
- Strong influence, communication and interpersonal skills
- Demonstrated analytical skills
- Experience building trusted relationships with executive sponsors, partners and end users
What the job involves
- The VP, Product Marketing will be the strategic leader driving the go-to-market strategy for Amperity. Reporting to the SVP of Marketing, their primary job is to craft differentiated positioning and messaging that will break through the noise in a dynamic product category
- This leader will serve as the connective tissue between the product organization and our GTM teams by operationalizing messaging into GTM plays to fuel direct sales and partner revenue. Finally, they will act as the tip of the spear of our marketing efforts, aligning their peers around market moments and product launches to drive new business and account expansion
- Lead and scale Amperity’s product marketing division to shape our go-to-market efforts for our core platform and emerging products
- Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers
- Own Amperity’s positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy
- Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption
- Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel
- Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing)
- Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions
- Turn customers into champion by organizing and evolving Amperity’s customer marketing program
- Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert
- Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging
- Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this data. Its platform combines data from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Because of the nature of this data, Amperity concentrates on large customer-focused enterprises, with hundreds of clients including Starbucks, Alaska Airlines, Crocs, Under Armour, and Patagonia. Despite competition from the likes of Twilio’s Segment, Epsilon Independent, ActionIQ, and Redpoint Global, Amperity is seen as an established player in the customer data platform market, which is worth more than $4.5 billion.
Following a $100 million funding round, while watching revenue grow 200% in mid-2021, the company hit unicorn status, proceeding to set its sights on international expansion. It has since strengthened its executive team and opened a new office in London - though, like many of its peers, the economic downturn has caused the company to undertake two rounds of layoffs within half a year. Despite this, the company remains positive as it targets new growth and partnerships in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options - Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Co-Founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-Founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
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