Director of Product Management, Bobbie
Growth
$180-240k
Salary dependent on location + Stock options
European-style organic infant formula
Be an early applicant
European-style organic infant formula
201-500 employees
Be an early applicant
$180-240k
Salary dependent on location + Stock options
201-500 employees
Company mission
To bring peace of mind to parents by shifting the scrutiny of how we feed to what we feed by providing parents with high-quality organic formula.
Role
Who you are
- Love diving into data to find what moves the needle
- Have a bias for testing, learning, and iterating fast
- Care deeply about customer experience and brand integrity
- Are fluent in both creative storytelling and analytical thinking
- Thrive in a fast-paced, collaborative startup environment
- 10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC
- Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance)
- Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.)
- Proven track record of improving conversion rates and/or driving measurable site performance gains
- Excellent cross-functional communication skills; able to align teams on shared growth goals
- (Bonus) Experience in CPG, subscription commerce, or regulated product categories
What the job involves
- As a core member of our Growth team, the Director of Product Management, Growth sits at the intersection of data, UX, and growth, responsible for conversion rate optimization–improving how visitors move through our site, increasing conversion rates, and ensuring our digital storefront communicates trust and clarity at every step
- You have a strong background in product management, and you’ll drive the roadmap for conversion rate optimization (CRO), own our testing pipeline (from hypothesis to implementation), and work closely with Growth, Brand, and Platform to turn insights into measurable growth
- Own the Conversion Funnel: Analyze site performance and identify friction or drop-off points to continuously improve the customer journey from landing page to checkout
- Drive Subscriptions: Drive subscriber acquisition through optimized conversion funnels, landing pages, and checkout experiences
- Upsell to improve AOV: Implement personalization engines for product recommendations, upsells, and cross-sells
- Translate Data into Action: Collaborate with Analysts and Growth Marketers to uncover insights from user behavior, attribution data, and experimentation results
- Measure & Report Performance: Establish KPI frameworks and reporting cadences. Own KPIs tied to site conversion, funnel efficiency, and key experiment outcomes
- Lead CRO Strategy: Develop and execute A/B and multivariate tests on critical user journeys, partnering with design and analytics to optimize landing pages, PDPs, and subscription flows
- Define Growth Roadmap: Prioritize opportunities for site performance, navigation, and messaging improvements that directly impact conversion rate
- Enhance the On-Site Experience: Champion UX improvements that build trust, reduce friction, and highlight Bobbie’s unique brand and product story
- Partner Cross-Functionally: Work with Lifecycle, Paid, and Creative teams to ensure a seamless experience between acquisition channels and the site
- Key KPIs:
- Site Conversion Rate
- Checkout Completion Rate
- A/B Test Win Rate & Impact
- Bounce Rate & Funnel Drop-Off Reduction
- Revenue per Visitor (RPV)
Our take
Bobbie is a flexible, subscription-based, direct-to-consumer organic baby formula company. It’s estimated that as many as 5% of Western women are unable to breastfeed, while around 60% of mothers in the US do not breastfeed for as long as they intend to.
Not only is the US lagging behind the EU in terms of quality, but the recent prolonged formula shortage has also created a significant barrier for parents trying to feed their infants.
Bobbie has developed a grass-fed cow milk-based “European standard” formula that’s also FDA-approved, the company has also launched “Bobbie Labs” a virtual laboratory that will fund infant feeding research and development.
The future will no doubt see more competition enter the domestic market, but Bobbie’s has a pricing and logistical advantage over more expensive European brands and has focused on company growth and quality assurance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
92% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2023
$70m
SERIES C
Mar 2022
$50m
SERIES B
Total funding: $141.5m
Company benefits
- GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
- BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
- PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
- SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
- BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We'll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You'll be given a discount code to share for 20% off
Company HQ
Panhandle, San Francisco, CA
Leadership
Laura Hughes
(Co-Founder & CEO)They worked in Product Operations at Google before becoming Head of Hospitality at Airbnb. They are a Board Member at both Eat Real and TaskRabbit.
Sarah Hardy
(Co-Founder & Chief People / Experience Officer)They were a Senior Project Manager at Corcoran Sunshine Marketing Group, and then a freelance consultant. They worked in Airbnb's Strategic Planning and Operations division.
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