Marketing Automation and Email Execution Specialist, OpenTable
CA$70-80k
+ Annual Bonus
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
CA$70-80k
+ Annual Bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 2-5 years of experience in marketing operations or a hands-on Marketo specialist role, preferably in a B2B SaaS environment
- Proven experience automating complex processes and building scalable campaign frameworks in Marketo
- Proficiency in HTML/CSS for email development and a solid understanding of email design best practices
- Strong analytical and problem-solving skills with a meticulous attention to detail
- Excellent communication and project management skills, with the ability to articulate technical concepts to a non-technical audience
- A self-starter who can work independently and drive a project from initial concept to completion
- Marketo Certified Expert (MCE) is a strong plus, or equivalent deep hands-on experience in a similar role
What the job involves
- OpenTable is seeking a skilled Marketing Automation and Email Execution Specialist to manage and execute our B2B email marketing operations across Marketo, SendGrid, and Groove
- This role is a hybrid of hands-on execution and strategic process optimization, focusing on streamlining manual steps through automation and innovative solutions
- The ideal candidate will build, schedule, and deploy email campaigns, troubleshoot technical issues, and introduce scalable automation to increase efficiency and accuracy
- Build, QA, and deploy B2B email campaigns in Marketo, ensuring flawless execution and adherence to brand, compliance, and deliverability standards
- Manage audience lists, tokens, and dynamic content to personalize communications at scale
- Support additional campaign sends and workflows in SendGrid and Groove as needed
- Write and edit HTML/CSS for responsive email templates as needed, ensuring compatibility with major email clients
- Troubleshoot and resolve complex issues related to email deliverability, automation flows, and data synchronization with CRM systems
- Conduct audits of current B2B email build and QA processes to identify inefficiencies and manual steps
- Identify and implement opportunities for automation within Marketo (e.g., reusable templates, snippets, smart campaigns)
- Develop clear process documentation and checklists to improve consistency, reduce errors, and train the internal marketing team on new automated systems
- Help identify opportunities to streamline manual processes with automation
- Track and share basic performance metrics (e.g., delivery, open, and click rates)
- Summarize learnings and insights for internal stakeholders and support ad hoc reporting requests
- Assist with reporting and internal updates of performance with stakeholders
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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