Product Marketing Manager, Block
Bitcoin Mining
$152.7-225k
Salary is partially dependant on applicant’s location. This role is also eligible to participate in Block's equity plan and may be eligible for a sign-on bonus
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$152.7-225k
Salary is partially dependant on applicant’s location. This role is also eligible to participate in Block's equity plan and may be eligible for a sign-on bonus
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 8 years+ of marketing experience, working on fast-growing technology products
- A BA/BS degree or equivalent practical experience
- 5+ years of experience with product marketing, growth or lifecycle marketing, or similar go-to-market positions in the hardware or semiconductor market
- Designed go-to-market strategies for product launches, and conducting customer insights research
- Background in marketing to large enterprise customers
- Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels
- Background in hardware and/or semiconductor products is advantageous
- Ability to work with a team of stakeholders, understanding cultural and market differences
- Passion for Block and desire to help bitcoin miners succeed
What the job involves
- Understand the market, competitor context and industry-specific dynamics that make Bitcoin mining a unique industry
- Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help bitcoin miners and developers succeed
- Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, important messaging, marketing channels , budgets, and lifecycle campaigns - across the customer journey to grow and retain our customers
- Understand our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)
- Ensure that the voice of the customer is always represented in every customer product and marketing experience
- Collaborate with product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the bitcoin mining market
- Review competitive offerings and promote ongoing differentiation in our marketing and products
- Help identify potential industry partnerships that unlock the delivery of new products to market, providing diligence on options that allow the delivery of the best fit products to miners
- Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
- Contribute to the creation of a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
- Work with designers and copywriters to develop compelling and unique marketing collateral across channels
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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