Paid Search Specialist, Tiqets
Digital ticketing platform for museums and attractions
Open for applications
Digital ticketing platform for museums and attractions
201-500 employees
Open for applications
201-500 employees
Company mission
Tiqet's mission is to make culture more accessible.
Role
Who you are
- 1+ years of experience in paid search capacity either agency or client-side
- Expertise in Google ads keyword campaign management
- Expertise in the different bid automation from Google ads
- Experience in A/B testing
- Experience in dashboarding
- Advanced Excel skills
- Proficient in English
- Living in the Netherlands
- Expertise in tourism or travel-related search campaigns
Desirable
- Expertise in Looker or Tableau
- Basic knowledge in SQL
What the job involves
- As a PPC Specialist, you will be assigned a set of markets with KPIs to reach, in close collaboration with our Supply and Merchandising team. Next to this, you will also bring your expertise to help on other company or team initiatives to drive additional growth for the company
- Main tools you will use are Google Ads, Microsoft Ads, Looker, Channable, and internal toolings developed by our technical teams.
- Set up, optimize and monitor paid search campaigns
- Grow assigned markets in collaboration with the supply and merchandising teams to reach company targets
- Identify test opportunities for your PPC campaigns (ads, keyword coverage, bid strategy setup) through data analysis. Work on implementing successful opportunities
- Coordinate strategic projects that will drive the growth of paid search
- Support other markets and team members to meet team and business goals
- You will be a great fit for this job if you like to:
- Kick off new initiatives and explore new ideas to test
- Deep-dive in data to understand trends and patterns in your accounts, and use this knowledge to take actions
- Keep challenging ways of working to improve team collaboration and performance
- Share best practices with the team of specialists working with you
- Stay on top of industry best practices
Our take
Museums and attractions might have had people tolerating lengthy ticket-booth queues in the past, but the rising tide of digital transformation has today’s visitors expecting more. With many museums in particular operating on precarious funding models, they can’t afford to lose visitors, so Tiqet’s simple digital ticketing platform should offer something of a lifeline.
Tiqet’s easy browse-and-buy selection of e-tickets to top locations across the globe has proven especially useful - both for facilitating greater footfall, and for converting visitors to repeat customers with data gathering and analytics. It is this latter point that may prove especially useful: with an increasing proportion of museums' and attractions' revenue coming from gift shops and cafés, rather than ticket sales themselves, they are increasingly pivoting towards a consumer model. Consequently, they will need to keep a tighter finger on the pulse of consumer demand.
What bodes especially well for Tiqet has been a impressive funding round led by travel giant Airbnb, who offered guidance and collaboration to the startup. The company has led digital transformation in a key aspect of the tourism industry, and has made several advantageous partnerships with companies such as Klook and RUNNR.ai.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Company benefits
- Young, energetic, international work environment
- Bright, welcoming office located in the centre of Amsterdam
- Competitive salary and paid holiday leave
- Tiqets' learning academy: skill lab, group & individual learning
- Annual company getaway to undisclosed location
- Sports activities: free gym, running sessions, boot-camp, football, climbing and more
- Fun, sociable company events in and out of the office
- Friday drinks
- Summer party
- 20% employee discount code to explore great museums/venues worldwide
- Pension contribution and travel compensation
- Everyone - employed at Tiqets will receive a monthly internet allowance for working from home
- Everyone - employed at Tiqets can reimburse home work space necessities
Company values
- Be accessible - Help out, communicate honestly, and be there for each other
- Be remarkable - Have fun, think creatively, and celebrate great moments together
- Skip the line - Be fast, flexible, and smart; take responsibility and push forward
Company HQ
Jeruzalem, Amsterdam, Netherlands
Articles
Leadership
Luuc Elzinga
(President)Previously a partner and Co-founder at Think Too. Previously worked as the company's CEO from 2014-2020.
Maarten Raaijmakers
(Chief Supply Officer)An experienced entrepreneur, they co-founded Splandingo and Mijn Register, as well as founding Minus3, before moving on to Tiqets.
Kasper Middelkoop
(Shareholder)Previously the founder of Hotelchamp and co-founder at Midsol Media, and subsequently founded Smiler.
Robert Westers
(COO)Previously the Director at Nimbuzz Internet Media. Went on to work as CPO at Nimbuss and Paylogic International.
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