Senior Lifecycle Marketing Manager, SoFi

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 2+ years of experience leading small yet high performing teams
• 8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
• Possess the ability to comfortably and independently operate in a dynamic market environment
• Strong analytical experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
• Experience working in a regulated industry (FinTech, banking) is highly preferred
• Genuine interest in the lending space

Desirable

• We’re hiring a Lifecycle Marketing leader to own the strategy for one of our critical products
• You will be responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention
• This is not a conventional CRM role
• You’ll set the vision, build new systems, and steer cross-functional partners and stakeholders across Product Marketing, EPD, Operations, Sales, Data Science and Executive Leadership through ambiguity and accelerated growth
• Your job isn’t just managing campaigns
• You’ll wrangle complexity, push creative boundaries, and deliver outsized impact
• You'll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our company’s most defining and impactful verticals
• Develop comprehensive lifecycle marketing strategies to drive new loan originations
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys
• Design and deploy educational content strategies to help members navigate the complexity of the lending market
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops