Growth Marketing Manager, ID.me

• The ideal candidate combines analytical rigor with creative intuition to uncover insights, design personalization and experimentation strategies, and deliver programs that build trust, deepen engagement, and drive long-term member value
• 5–8+ years of experience in growth strategy, lifecycle marketing, management consulting, or related strategic and analytical roles
• Prior experience in high-growth consumer, marketplace, or eCommerce roles, especially driving installs and engagement for mobile or browser-based products, is strongly preferred
• Strong analytical skills and ability to extract insights from dashboards, funnel metrics, and campaign analytics to inform strategy
• Excellent collaboration skills—comfortable working with Product, Engineering, MarTech, Product Marketing, Design, and Data Science teams
• Experience with A/B testing, experimentation frameworks, and campaign optimization
• Strong grasp of lifecycle channels and segmentation, and experience developing cross-channel programs that drive engagement and retention
• Experience with tools such as Braze, Amplitude, Mixpanel, Looker is a plus
• Familiarity with AI-driven personalization, automation, and predictive modeling is a strong plus
• Track record of achieving ambitious growth targets in fast-paced, dynamic environments
• Thrives in 0-1 environments—comfortable testing, building, and scaling new programs quickly
• Exceptional communication and presentation skills, with the ability to translate business needs into actionable marketing strategies and briefs
• Bachelor’s degree required; advanced degree a plus

Desirable

• ID.me is seeking a strategic, creative, and execution-focused Growth Marketing Manager to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members
• This role will own data-driven strategies to increase installs, streamline onboarding, and improve activation, engagement, and retention across in-app, email, push, and emerging digital channels
• Success will be measured by tangible business outcomes — including installs, transactions, and revenue growth — ensuring every initiative contributes to meaningful, measurable impact
• Develop and execute growth strategies to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members
• Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high-impact, cross-channel campaigns
• Leverage first-party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions
• Balance high-velocity, tactical initiatives with long-term programs that build sustainable, compounding growth loops
• Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance
• Project-manage campaigns from concept through execution, ensuring timely delivery and alignment with business goals
• Design and implement data-driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members
• Establish a testing roadmap to continuously improve activation, engagement, and conversion rates
• Monitor and analyze performance metrics across the funnel, from installs and engagement to transactions and revenue growth
• Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization
• Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction
• Work closely with cross-functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities
• Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership
• Explore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation
• Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels
• Translate learnings from experiments into scalable playbooks and best practices for future growth initiatives