Director of Business Development, LoopMe
Platforms
$150-170k
+ Bonus
3 days a week in office (Union Square, NY)
Outcomes-based digital advertising platform
Open for applications
Outcomes-based digital advertising platform
201-500 employees
Open for applications
$150-170k
+ Bonus
3 days a week in office (Union Square, NY)
201-500 employees
Company mission
LoopMe's mission is to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Role
Who you are
- Proven success in an enterprise sales or business development role within AdTech, that had a focus on selling a DSP or SaaS product to agencies, brands and publishers
- A book of key decision makers across the main agency holding companies and mid-market SME is preferred
- A strong understanding of programmatic advertising technologies, including RTB, DSPs, DMPs, and ad exchanges
- Demonstrated ability to engage in consultative selling, understand client needs, and develop tailored solutions
- Excellent communication and presentation skills with the ability to deliver compelling product demonstrations
- Strong business acumen and negotiation skills with the ability to structure and close deals that can have long sales cycles
What the job involves
- We're looking for a driven and dedicated Director of Business Development to lead the growth of our Platforms business in the North American market
- You will be instrumental in driving the adoption of the LoopMe DSP and Exchange across a variety of clients, including ad agencies, brands, publishers, and other ad tech companies
- Developing and executing a comprehensive sales strategy to drive adoption of the LoopMe DSP and Exchange
- Working closely with US sales leads to identify and prioritise key target accounts across agencies, brands, publishers, ad tech companies and the commerce media ecosystem
- Acting as a trusted advisor to clients, understanding their business needs and challenges to secure new business
- Developing customised solutions and proposals that demonstrate the value of LoopMe's platforms
- Delivering compelling presentations and product demonstrations
- Building and maintaining strong relationships with key decision-makers at target accounts
- Fostering long-term partnerships and ensure client satisfaction
- Contributing to product development by providing market feedback and client insights
- Working closely with internal teams, including product, marketing, and operations, to ensure seamless onboarding and ongoing support for new clients
Our take
According to LoopMe, traditional digital KPIs, such as views and clicks, are the metrics that are usually used to measure the success of a marketing campaign, but are often the least relevant. LoopMe aims to solve this problem by helping brands and agencies obtain better advertising results by using AI to optimise campaign delivery.
LoopMe differentiates itself through the innovation of its product, PurchaseLoop. The tool uses purchase data, location and surveys in order to precisely target prospects, delivering twice the results that can be obtained using traditional optimisation. This has led to LoopMe's product being adopted by major brands such as Pepsi, Microsoft and Sony Pictures.
In 2022 LoopMe was acquired by Mayfair Equity Partners. This injection of capital will support LoopMe's ongoing expansion in the United States market. Despite the difficulties facing the global economy and the tech sector specifically towards the end of 2022, LoopMe has continued to grow steadily and has announced a global hiring round to support its onging expansion and product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2018
$17m
SERIES C
Mar 2017
$10m
SERIES B
Total funding: $37.5m
Company benefits
- Paid Annual Leave and Bank Holidays
- Competitive holiday allowance
- Competitive stock options
- Flexible working hours
- Pension contribution
- Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
- Season Ticket Loan
- Travel benefits
- Cycle to work scheme
- Gym Discount & Free Yoga
- Breakfast & great selection of refreshments
- Great company equipment MacBooks for employees
- MacBooks for employees
- Career and performance management
- Social events and culture club
- Paid phone bill
- Medical & Dental benefits for US & APAC
Company values
- We do the right thing - For our clients, company and colleagues. We are respectful, we take responsibility and we work hard
- We innovate - We find the solution when there are challenges, we lead the industry, we meet our clients’ needs
- We love what we do - We are positive, enthusiastic, energetic and take pride in our work
Company HQ
Farringdon, London, UK
Articles
Leadership
Marco Van de Bergh
(CTO)Previously worked for 3 years at Velti, first as Senior Product Manager - Mobile Marketing Products for 2 years and then as Director of Agency Platform Products for 1 year
Stephen Upstone
(CEO)Previously Corporate Finance Director & Board Director at FirstCapital for 3 years and Managing Director - Europe at Ad Infuse for 5 years
Salary benchmarks
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