Business Development Representative, OpenClassroom

• You are comfortable in a fast-moving environment where OpenClassrooms is actively building and improving the U.S. sales engine
• You enjoy speaking with decision-makers and quickly understanding their hiring, workforce, and talent development challenges
• You are energized by high-volume calling, disciplined follow-up, and turning initial employer conversations into qualified business opportunities
• You want to focus your time where it matters: outreach, qualification, employer conversations, and creating value with prospects while Sales Operations supports lead enrichment and workflows
• You are not only an executor. You bring ideas, identify gaps, and help improve processes, messaging, and sales practices
• You want coaching and development in a performance-oriented sales environment with clear expectations and room to grow
• You value a data-driven, KPI-oriented culture while still believing in collaboration, teamwork, and shared accountability
• You believe in OpenClassrooms’ mission to make education accessible and see apprenticeship as a practical way to connect learning, employment, and economic mobility
• Initial experience in high-volume outbound sales, prospecting, or outreach (SDR/BDR, inside sales, recruiting, employer engagement), with ability to generate opportunities independently
• Strong communication and phone presence, comfortable engaging senior stakeholders (Executives, HR, Talent Acquisition, L&D, Hiring Managers)
• Ability to quickly build rapport, run discovery conversations, and identify business needs
• Strong organizational skills: manage high call volumes, prioritize effectively, and maintain reliable follow-up and CRM discipline
• Comfortable handling objections (budget, timing, candidate readiness, apprenticeship structure, hiring constraints)
• Adaptable in fast-changing environments with evolving processes, scripts, and priorities
• Able to manage workload fluctuations and seasonal peaks in outreach and pipeline activity
• Resilient and consistent, able to handle rejection and maintain performance over time
• Solution-oriented mindset, curious and proactive in understanding employer needs and improving outcomes
• Startup mindset: hands-on, resourceful, and comfortable taking initiative
• Motivation to grow in a sales career, ideally toward an Account Executive role

Desirable

• Reports to: Sales Manager, U.S. Sales / Business Development
• OpenClassrooms is accelerating growth in the U.S. apprenticeship market and building a stronger, more scalable sales engine. We are hiring Business Development Representatives to help identify, qualify, and convert employer hiring needs into qualified apprenticeship opportunities
• As a BDR, you will play a central role at the top of the funnel for OpenClassrooms’ U.S. apprenticeship business. Your mission is to connect with employers, understand their hiring needs, qualify fit and urgency, and create high-quality opportunities for Account Executives
• As the top-of-funnel expert, the BDR is accountable for:
• A healthy, prioritized pipeline
• Accurate and reliable CRM data
• Clear qualification notes and next steps
• A smooth handoff to Account Executives
• Identify employer hiring needs that may align with OpenClassrooms’ Registered Apprenticeship Programs, including SMB, mid-market, and enterprise employers
• Call prospective employers to qualify their hiring need, understand the role context, assess timing and urgency, and confirm whether the need aligns with OpenClassrooms pathways
• Identify the right decision-makers and influencers, including founders, business owners, HR leaders, Talent Acquisition, Learning & Development, department leaders, and hiring managers
• Evaluate lead maturity using ICP fit, hiring need, role alignment, employer readiness, urgency, and likelihood to move forward
• Create and transfer fully qualified opportunities to Account Executives with clear notes, qualification rationale, and recommended next steps
• Log 100% of employer interactions, call outcomes, qualification notes, and next steps in Salesforce
• Maintain accurate CRM hygiene across lead status, opportunity creation, owner assignment, activity history, and follow-up dates
• Provide reliable reporting on volume contacted, connect rate, qualification rate, qualified opportunities created, disqualification reasons, and market insights
• Use internal tools and workflows, including Salesforce and approved prospecting/enrichment tools, to manage activity and support conversion
• Focus on value creation through outreach, qualification, and employer engagement. Lead enrichment and list-building are primarily supported by Sales Operations
• Understand the structure of targeted accounts and identify relevant stakeholders, decision paths, and recurring hiring needs
• Map accounts where multiple contacts or departments may influence apprenticeship adoption
• Capture employer objections, market signals, hiring trends, role-fit patterns, and feedback on apprenticeship positioning
• Share account maps and insights with Account Executives and Sales Operations to strengthen prioritization and conversion
• Ensure smooth handoff of qualified opportunities to Account Executives, including business context, confirmed need, timing, stakeholder details, objections, and recommended next action
• Collaborate with Account Executives to refine qualification criteria, handoff expectations, messaging, and opportunity quality
• Share field feedback with Sales Operations on lead quality, data accuracy, disqualification drivers, employer objections, and workflow friction
• Contribute to improvements in call scripts, outreach sequences, qualification workflows, Salesforce processes, and internal sales tools
• Challenge and improve call scripts, email sequences, objection-handling approaches, and qualification frameworks
• Recommend process and data improvements based on actual employer conversations and pipeline outcomes
• Share insights on U.S. employer demand, apprenticeship adoption, tech and digital hiring needs, and workforce trends
• Participate in a test-and-learn sales culture where feedback, experimentation, and disciplined execution are expected
• You will join a growing U.S. sales team under the Sales Manager. This role is part of the business development function responsible for building a predictable, disciplined top-of-funnel motion for the U.S. apprenticeship business
• As a BDR, you will be on the front line of employer outreach. You will work closely with Account Executives, who manage the sales process through proposal, agreement, and close, as well as Sales Operations, which supports data, tooling, reporting, and process improvement
• This role is a strong stepping stone toward an Account Executive position. In this role, you will develop:
• Advanced sales techniques
• Pipeline management and forecasting discipline
• Negotiation and objection-handling skills
• Strategic business understanding of workforce, education, and apprenticeship models
• Stronger understanding of employer hiring needs across tech, digital, and business functions

• HR Interview (30 mins): A first video call with our Talent team to discuss the role, your background, and key expectations
• Manager Interview (45 mins) : A conversation with your future manager to evaluate team fit, mindset, and your potential for success in the role
• Case Study
• Final interview with the Senior Director Sales & Operations
• Reference Checks : At the final stage, we’ll ask for a few professional references