Senior Digital Marketing Manager, Postman
$150-180k
Plus equity
5 days a week in office
Collaboration platform for API development
Be an early applicant
Collaboration platform for API development
1001+ employees
Be an early applicant
$150-180k
Plus equity
5 days a week in office
1001+ employees
Company mission
To simplify each step of building an API and streamline collaboration to help create better APIs—faster.
Role
Who you are
- We're looking for someone who thinks in terms of pipeline and revenue, not pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business
- 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS
- Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics
- Experience operating across both PLG and SLG go-to-market models
- Strong background in content strategy, campaign execution, and marketing automation platforms
- Track record of building and optimizing integrated content programs in close partnership with sales
- Thinks in terms of pipeline, accounts, and revenue
- Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage
- Comfortable operating across strategy and hands-on execution — can set the vision and run the programs
- Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results
- Able to manage complexity, prioritize ruthlessly, and execute with speed and focus
What the job involves
- Postman is looking for a Senior Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement
- This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions
- You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward
- Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions
- Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics
- Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches
- Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics
- Own the strategy and execution of digital content programs designed to drive pipeline, including:
- Long-form and thought leadership content targeting developer and enterprise buyer audiences
- Campaign-specific content assets that support awareness, consideration, and deal acceleration
- Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
- Always-on content programs aligned to product, campaign, and GTM priorities
- Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought
- Integrated Campaign Orchestration (Content + Digital + ABM)
- Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
- Content-led nurture and re-engagement programs
- Account-based content plays targeting priority enterprise accounts
- Digital amplification of content assets, events, and product moments
- Paid media support where it accelerates content reach and pipeline impact
- Ensure content programs support the full funnel — from first discovery to deal acceleration
- Work closely with sales leaders and SDR teams to:
- Identify content gaps that are slowing deal progression and build assets to close them
- Build account-specific content engagement programs that support pipeline creation and acceleration
- Surface content engagement signals to sales for timely, relevant outreach
- Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals
- Own the digital content journey from acquisition through to pipeline conversion:
- Optimize content experiences, landing pages, and digital flows for engagement and conversion
- Build and refine content-led nurture programs that move prospects through the funnel
- Partner with product and growth teams to connect content engagement to PLG activation
- Identify and close drop-off points across the digital funnel with a test-and-learn mindset
- Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic
- Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact
- Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions
- Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals
- What Success Looks Like:
- Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions
- A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel
- Tight integration between content execution and sales priorities, with strong account-based content plays in market
- Scalable, repeatable content-led demand generation programs that improve over time
- Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution
Our take
Postman is a SaaS collaboration platform designed to streamline API development teams. APIs serve as the backbone for communication and data sharing across numerous applications, playing a pivotal role in today's device-centric landscape. The platform offers tools for testing, version control, and documentation, ensuring the efficient production of APIs.
Initially founded in Bangalore, Postman has since relocated its headquarters to San Francisco. With a prestigious clientele including X, Shopify, and Intuit, the platform boasts over 15M developers worldwide. Postman actively engages with the API developer community through various initiatives, such as hosting hackathons with enticing cash prizes.
The growing reliance on APIs to fuel digital transformation, compounded by the widespread shift to remote work and digitalization, underscores their critical importance. Moreover, the sensitive nature of APIs, given the data they transmit and the potential security risks, accentuates the need for robust development practices. Hence, Postman has thrived as companies seek to develop secure APIs efficiently to meet evolving demands.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Company benefits
- Health care: Based on where you're located and the plans available there, you can have up to 100% of your and your family's premium costs covered by Postman, or receive a generous monthly allowance to supplement existing medical coverage
- Unlimited PTO: All full-time Postman employees have unlimited paid time off (PTO). We strongly encourage everyone to exercise this benefit to ensure that personal and work lives remain well-balanced, healthy, and fully charged. Your body, mind, spirit, and loved ones will appreciate it!
- Supporting healthy meals: We want to ensure you eat healthy each day. It's why we provide a taxable monthly stipend so that you can be nourished throughout the week
- Play well, be well: We're serious about your wellness. Whether it's a boxing club membership, hula classes, or a longboard, we're here to cheer you on to get out and get moving. We'll reimburse you for activities and items that bring you joy through our wellness and fitness program
- A room with a view: We want you set up for success! To help make your home office comfortable, we'll provide a one-time reimbursement for your office set-up and headphones. Internet and phone costs are also reimbursable on a monthly basis
- Career development: We support your career development by providing access to unlimited courses on Udemy and a book allowance. Enhance and uplevel your skills, and even learn something completely new!
Company HQ
Financial District, San Francisco, CA
Leadership
Abhinav Asthana
(Founder & CEO)They began their career as CTO of BITS360, which they co-founded in 2007, before co-founding Grayscale Design and TeliportMe. They used this entrepreneurial experience to co-found Postman in October 2014, aiming to simplify API development.
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