Product Marketing Manager, Crossbeam
Partnerships
$110-140k
+ Equity and Stock Option Plan; Salary applicable to candidates in CO, CN, NV and NYC only
More information about location
Partner ecosystem platform
Job no longer available
Partner ecosystem platform
101-200 employees
Job no longer available
$110-140k
+ Equity and Stock Option Plan; Salary applicable to candidates in CO, CN, NV and NYC only
More information about location
101-200 employees
Company mission
To create a more connected business world by powering the exchange of data between companies.
Role
Who you are
- You have 3-5 years of PMM experience, most recently in a high-growth B2B SaaS company with a partnerships team and/or focus on selling into partnerships
- You’ve had clear success developing the GTM strategy to grow and scale compelling products
- You know your current and future customers better than anyone
- You understand how to segment your audience and are adept at tailoring your product marketing campaigns by persona and relevant outcomes
- You’re deeply familiar with competitive dynamics, market trends, partner ecosystems, and where there’s untapped potential in the market
- You leverage this knowledge to develop differentiated positioning that sets your company apart and advocate for changes to market, sales, and product strategy
- You’ve led product launches and worked cross-functionally to bring products to market with measurable impact from awareness through to adoption and rapid revenue growth
- You’ve preferably done that at a PLG company
- Your voice is clear and persuasive regardless of audience, channel, or format
- You’re comfortable writing executive briefings, developing sales decks, crafting compelling messaging for customers, and everything in between
- You believe in Ecosystem-Led Growth as the dominant go-to-market motion for efficient and profitable growth
- You’re not afraid to speak up when you have a point of view, but can “disagree and commit” once a final decision is reached
- You believe in creating space for people with different backgrounds and viewpoints to share their opinions in a respectful environment
- You have an unrivaled work ethic, and are excited to learn from the team around you while leveling up our existing product marketing efforts
- You’ve read through this entire list and are more excited than
What the job involves
- We are looking for a full stack Product Marketing Manager to be an architect of growth for our partnerships persona
- Product marketing at Crossbeam means clarifying where we have fit and the right to win by driving GTM strategy for our products
- That means for this role, you must be a creative and quantitative thinker
- You should be familiar with various product marketing techniques, frameworks, and strategies
- Your goal will be to develop and implement the most effective, engaging, and profitable plans to position and promote Crossbeam’s platform within the partnerships persona
- Build a deep understanding of Crossbeam’s features and benefits, and become one of our product’s most informed power users
- Execute Voice of the Customer research and development for the partnerships persona and leverage user experience data to influence teams and business outcomes
- Translate technical details into benefits for the partnerships persona
- Follow and analyze market trends as well as competitive landscapes to position products for the partnerships persona
- Develop and execute continuous product marketing strategies such as: pricing, packaging, competitive analysis, product launches, and persona development
- Infuse our Product Marketing message into the entire customer journey through close collaboration with our Product, Growth, Customer Success, Enablement, and Content teams
- Craft and deliver compelling messages across omnichannel experiences to drive product awareness, activation, adoption, and advocacy
- Work closely with relevant partners to accelerate product growth trajectory and amplify value to customers
- Appear publicly at product webinars, industry panels, and other events to spread Crossbeam’s awareness and messaging
- Influence our Product roadmap by infusing marketing data and strategic insights into our Product prioritization work
- Evaluate projects using experimentation and relevant KPIs to optimize outcomes
- Work collaboratively with key stakeholders across Product, Marketing, Customer Success, and Sales
Application process
- We go through the same interview steps for all candidates to ensure equity in our hiring process
- Our process is designed to learn as much about each candidate as possible, as well as to give candidates access to our team and learn about what it's like to be a team member at Crossbeam
- Topics will range from technical skills to problem-solving approaches and collaboration:
- 1) Crossbeam in-house recruiter
- 2) 45-minute call with Senior Director of Product Marketing
- 3) 45-minute call with CMO
- 4) We’ll ask you to put together a presentation for a few folks from our team
- 5) Final interview session with the hiring manager
Our take
In recent years, the demand for partnership roles at tech companies has witnessed a significant surge. However, a challenge persists: companies lack a secure means to cultivate relationships without divulging excessive data. Addressing this issue, Crossbeam positions itself as the "LinkedIn for partnerships".
By offering an account mapping service, Crossbeam allows users to gain a comprehensive understanding of their shared accounts. Pioneering this service, the platform boasts a user base of over 17,000 companies, attributing its remarkable growth to a network effect fueled by customer recommendations. With well over $110M in funding raised to date, Crossbeam's financial support underscores the robustness of its services.
The company is poised for continued substantial growth, driven by the ongoing network effect and strategic acquisitions. As part of its strategic vision, Crossbeam aims to expand its team, a move expected to prove invaluable in the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2021
$76m
SERIES C
Aug 2020
$25m
SERIES B
Total funding: $116.9m
Company benefits
- Competitive medical, dental, & vision plans
- Stock options & 401(k)
- Parental leave
- Flexible PTO
- Remote first
- Grow With Us
Company HQ
Center City West, Philadelphia, PA
Leadership
Bob Moore
(CEO)Previously served as Co-Founder and CEO of RJMetrics, and was the Head of Business Intelligence at Magento.
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