Demand Generation Manager, Givebutter
$75-90k
Bonus and equity will be included
Non-profit fundraising platform
Job no longer available
Non-profit fundraising platform
101-200 employees
Job no longer available
$75-90k
Bonus and equity will be included
101-200 employees
Company mission
To power the next billion changemakers.
Role
Who you are
- 3+ years experience in some demand gen channel, 1+ year of experience owning Demand Gen all up
- Has experience working in a product-led growth company
- Has experience with HubSpot, and leading advertising channels: SEM, Display advertising, PPC advertising, SEO, and more…
- Are goal-obsessed. They have demonstrated in the past that they will relentlessly pursue the goals they set their sights on. They’ll take liberty to try new things, bend the rules, and work around obstructions to get there
- Are tinkerers. They aren’t professional developers, data scientists, or web designers, but they aren’t — at all — afraid to dabble in each to build something scrappy that will drive demand
- Start from the customer and work backwards. They’re not dogmatic about a tool, or an approach to marketing. They start from an understanding of their customer, and work backwards to build a smart strategy for reaching and influencing those customers. They should be able to explain the work they did in the past in a way that makes logical sense to a layperson — if they jump straight into technical jargon about marketing tools, etc. they’re probably not our person
What the job involves
- Strategy: IDing target audiences, developing buyer personas, creating content and campaigns that resonate with those audiences, and feeding leads into the outbound function of GTM
- Manage Campaigns: developing and managing budgets, creating and scheduling campaigns, and tracking and analyzing results
- Performance Management: use data to optimize channel mix and performance of individual campaigns
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter has set out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise billions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- Health Insurance: Enroll in Medical, Dental, and Vision insurance covered 100% for employees
- 401(k): We offer access to a retirement planning account for all employees, with a 3% company match
- Parental Leave: Receive 12 weeks paid parental leave for both primary and secondary caregivers
- Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week
- Mental Health Support: Access a free membership to Talkspace, which includes unlimited messaging and one free video per month
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology
- Charitable Giving: Donate up to $50/month to any verified nonprofit you wish to support on Givebutter
- Professional Development: Grow through learning and development reimbursement opportunities
Leadership
Max Friedman
(Co-Founder & CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(Co-Founder & CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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