Field Marketing Specialist, WEKA

• A foundational understanding of marketing strategies, especially in field and partner marketing
• Strong interpersonal skills and enthusiasm for collaboration
• Ability to manage multiple tasks and prioritize in a fast-paced environment
• A passion for learning and a results-oriented mindset
• Experience or internship in B2B technology marketing is a plus but not required
• Bachelor's degree or currently pursuing a degree in marketing, business, communications, or a related field

Desirable

• WEKA is seeking a Field and Partner Marketing Specialist to support our Americas Marketing, Sales, and Partner teams
• In this role, you will assist in developing and executing marketing activities that support the sales process from prospecting to closing, focusing on regional marketing initiatives and the account-based marketing (ABX) motion
• You’ll work closely with field & partner marketers, sales, SDRs, and partners to contribute to marketing-qualified leads and generate new business pipeline
• Market Research: Assist in conducting market and ICP research to understand the target audience's needs and trends within specific regions
• Field Marketing Strategy: Help execute field marketing strategies that align to our overall marketing strategy, including coordinating marketing plans, campaigns, and localized events
• Account-Based Outreach: Support targeted account engagement efforts across regions by executing 1:1, 1:few, and 1:many outreach programs
• Event Coordination & Execution: Assist in coordinating and executing in-person and virtual events such as roadshows, conferences, booth activations, and curated regional programs
• Lead Management: Partner with internal operations to manage post-event lead follow-up and track campaign performance
• Content Collaboration: Work with content teams to help create tailored marketing collateral and materials for key audiences.  Be responsible for pre-event communication and set up: create event briefs, custom registration pages, registration trackers, collaborative slack channels, pre- and post-event communications
• Vendor and Partner Collaboration: Support the marketing team in building relationships with vendors, venues, and partners to develop joint marketing initiatives
• Budget Tracking: Support Field Marketing Managers in tracking and managing regional marketing budgets
• Analytics and Reporting: Help gather data on the performance of marketing initiatives, to track the success of field events and campaigns to provide insights for optimizing strategies