Principal Consumer Product Marketing Manager, GoFundMe
Contractor
$91.00 - $125.00 per hour
2-3 days a week in office
Social fundraising platform
Be an early applicant
Social fundraising platform
1001+ employees
Be an early applicant
$91.00 - $125.00 per hour
2-3 days a week in office
1001+ employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- 6–10+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives
- A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
- Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none
- Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages, paired with prolific writing skills that translate complex ideas into clear, compelling narratives across channels
- A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
- Excellent project management, communication, and stakeholder engagement skills, with the ability to ramp quickly and work effectively in a contractor environment
- Familiarity with tools such as Figma, ClickUp or Asana, Amplitude, and Slack to drive GTM planning and collaboration
What the job involves
- Join us! The GoFundMe team is seeking a customer-obsessed, insights-driven and savvy Principal Consumer Product Marketing Manager Contractor to lead high-impact, consumer-facing initiatives across our platform. This is a 6 month mat-leave coverage role
- You’ll be instrumental in shaping compelling product narratives, crafting GTM strategies, and influencing cross-functional teams to drive measurable results across our consumer lifecycle
- From early strategy through activation and continuous optimization, you’ll help connect people to the causes and communities that matter most. As a Contractor, you’ll be expected to ramp quickly, operate with a high degree of independence, manage ambiguity with clarity, and lead defined initiatives that impact team and company goals
- Strategic Product & Go-to-Market Leadership:
- Lead end-to-end go-to-market strategies that bring our products to life, shaping the vision, rallying cross-functional partners, and turning ideas into impactful launches
- Obsess over understanding our ideal customers - grounded in data and human insight - to define clear segments and craft standout messaging and tactics that inspire people to help others
- Flex your analytics muscle through defining, tracking and communicating key metrics that show the impact of product marketing efforts on product adoption, engagement, and growth
- Translate business objectives and consumer needs into integrated marketing and channel strategies that drive meaningful adoption, engagement, and growth
- Keep the momentum going after launches, leading energizing retros, uncovering what worked (and what didn’t), and turning those insights into smarter tests, sharper iterations and scaled impact
- Bring a highly data-driven approach to decision-making, leveraging quantitative and qualitative insights, including a deep partnership with research to optimize strategy and performance
- Bring a right-brained spark to GTM - using creative, unconventional thinking to solve tough challenges and help us stand out in a crowded, competitive space
- Leverage journey mapping to better understand consumer experiences and inform full-funnel strategies
- Positioning & Messaging:
- Craft clear, differentiated, and emotionally resonant messaging frameworks that map to business objectives, customer needs, behaviors, and motivations
- Synthesize complex product information and research into clear, compelling product narratives aligned with user motivation, market opportunity, and business strategy
- Build and maintain messaging frameworks, positioning guides, and audience strategies to be used across all GoFundMe business teams
- Maintain an understanding of the competitive set, ensuring messaging and positioning stand out in the market and reflect current trends and dynamics
- Strategic Influence:
- Serve as the glue between Product, Marketing, Research, and Data, translating insights and data into action, particularly in fast-moving, high-complexity environments
- Partner closely with PMs, Engineers, Researchers, and Designers to inform product strategy and roadmap through consumer insights, competitive landscape, market dynamics, and a deep understanding of emerging cultural trends shaping user behavior
- Identify and validate product hypotheses through testing frameworks and research driven feedback loops
- Be deeply connected with research, using it as a foundational input for strategic decision-making across GTM and product marketing efforts
- Operational Excellence:
- Ensure alignment across Marketing, Comms, Social, and Growth teams on execution timelines, assets, and performance goals
- Proactively identify risks or misalignments and take initiative to realign plans or surface strategic pivots
- Lead by example with rigor, clarity, and a bias toward action
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception. This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
Tim Cadogan
(CEO)CEO since 2020. Previously CEO at OpenX, where they now serve as Chair of the Board. Has also served as Board Director at a number of businesses - they still hold this position at LiveRamp.
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