Senior Director of Data Engineering & Business Intelligence, Wpromote

• The ideal candidate is a strategic thinker and people leader who thrives on building scalable data products, improving operational efficiency, and developing high-performing teams
• 12+ years of experience in data engineering, BI, or analytics within an advertising agency environment (preferred) and/or client (Brand) environment
• Experience working with marketing, sales, or digital media data (Google, Adobe, Meta, Salesforce, etc.)
• Background in digital analytics platforms (e.g., Google Analytics, Adobe Analytics)
• 5+ years in a leadership or management role
• Proven experience building scalable data pipelines and modeling data using SQL and tools like dbt or similar
• Expertise in cloud data platforms (e.g., BigQuery, Snowflake, Redshift) and orchestration tools (e.g., Airflow, Cloud Composer)
• Strong understanding of ETL/ELT workflows and data warehousing best practices
• Hands-on experience integrating with APIs and managing large-scale data ingestion
• Deep familiarity with BI platforms such as Looker, Tableau, Power BI, or similar
• Excellent communication and stakeholder management skills, including the ability to translate business needs into technical solutions
• Demonstrated experience in implementing and maintaining rigorous data QA and governance processes
• An understanding of modern data architecture patterns (e.g., event streaming, data lakehouses)
• Experience in deploying predictive analytics and AI models into engineering and reporting workflows

Desirable

• We are looking for a Senior Director of Data Engineering & Business Intelligence to lead Wpromote’s data platform, client data products, and analytics innovation efforts
• In this role, you will oversee a team of Data Engineers, business intelligence engineers, and Reporting Solutions specialists while working cross-functionally to design, build, and deliver reliable, scalable, automated data infrastructure that powers reporting, analytics, and strategic decision-making across both Wpromote and our clients’ businesses
• This leader will help evolve our reporting ecosystem by integrating new data sources, modernizing reporting experiences, and driving innovation in conversational analytics and real-time data delivery
• This leader will operate in a high-visibility client-facing function and lead the delivery of data engineering and reporting, with specific responsibilities
• Leading and mentoring a team of data engineers, business intelligence engineers, and reporting solution engineers to build and maintain accurate, dependable, and automated data pipelines and data models
• Overseeing the architecture and design of our BI ecosystem across internal and client-facing environments while remaining hands-on in the design and development of client-facing solutions
• Driving innovation by exploring new APIs, data providers, and integration approaches to expand our data capabilities
• Serving as a coach-player across client work, guiding technical approach and best practices while directly contributing to pipeline development, data modeling, QA, troubleshooting, and delivery
• Partnering with analytics, strategy, and engineering stakeholders to define and deliver on data and reporting requirements
• Designing scalable and reusable data models using dbt and BigQuery, optimized for reporting, forecasting, analytics, and client-specific customization
• Leading the development of modern reporting interfaces and conversational analytics tools that empower users to self-serve insights
• Evolving and enforcing QA processes, data governance standards, documentation practices, and engineering best practices to improve reliability and consistency across client deliverables
• Leading data modernization by utilizing AI-assisted workflows and automation to manage client deliverables efficiently and effectively
• Managing stakeholder expectations, project timelines, prioritization, and technical tradeoffs for cross-functional data initiatives while ensuring high-quality execution on active client work