Account Based Marketing Manager, hyperexponential
$75-110k
Share Options
2-3 days a week in office (West 50th Street, NY)
Modelling and analytics for weird and wonderful data sets
Open for applications
Modelling and analytics for weird and wonderful data sets
101-200 employees
Open for applications
$75-110k
Share Options
2-3 days a week in office (West 50th Street, NY)
101-200 employees
Company mission
To reimagine technology to transform analytical decision-making, helping customers make smarter decisions faster.
Role
Who you are
- Proven experience (5+ years) in B2B marketing, with a focus on account-based marketing or strategic account management - Ideally within a particularly niche market
- Strong understanding of marketing principles, techniques, and best practices, particularly in the niche B2B space
- Exceptional strategic thinking and analytical skills, with the ability to translate complex data into actionable insights and strategies
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and build relationships with key stakeholders
- Results-driven mindset with a focus on driving measurable impact and ROI through account-based marketing initiatives
What the job involves
- We are seeking a dynamic, adaptable and strategic-minded individual to join the team as out first ABM hire in the US. This will be the first boots on the ground role in that team, taking the work that we’ve done in the UK and implementing that within the US market!
- Being the first ABM hire means there’s incredible opportunity to learn, develop and grow within the team!
- In this role, you will be responsible for developing and executing comprehensive marketing strategies tailored to our key US based accounts. You will work closely with sales, product, customer and marketing teams to drive engagement, nurture relationships, and ultimately, accelerate revenue growth within our strategic accounts
- US Account-Based Marketing Strategy Development: Develop and implement strategic marketing plans aligned with the goals and objectives of key US accounts. We’re building out this in the UK, but how do we adapt that in the US?
- Account Segmentation and Targeting: Identify and prioritize key personas and individuals within accounts based on strategic importance, revenue potential, and alignment with hx revenue objectives
- Content Strategy and Development: Collaborate with content creators to develop compelling and personalized content tailored to the needs and challenges of target accounts
- Campaign Management: Plan and execute multi-channel marketing campaigns to engage target accounts across various touchpoints including email, social media, events, and digital advertising
Application process
- Initial call with our Talent team to kick things off
- Manager Interview
- Skills Interview
- Values Interview
Our take
hyperexponential was created to provide modelling software to help people and businesses build, deploy and manage analytical models that work with small, sparse and fragmented datasets. Its goal is to make teams more agile, collaborate more deeply, and work more productively.
hyperexponential's pricing and data-driven decision-making software is built for the specialty and commercial insurance markets. The product has broad applications, but the company's initial focus is on specialty insurance, a sector the founders know well, having worked there for more than a decade.
hyperexponential currently works with 13 of the largest insurers in Europe and is growing fast. In addition, the company launched Renew Connect, a partnership programme which offers integrations between all the best-of-breed solutions for insurers like Insurdata and Inari, and ensures the data flows freely and consistently between them.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
32% female employees
69% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"For people who want to grow their career - hx is the place to be. The company welcomes innovation and creativity - if you can dream it you can build..."
Funding (2 rounds)
Jan 2024
$73m
SERIES B
Jun 2021
$18m
SERIES A
Total funding: $91m
Company benefits
- Share options
- Regular remote hackathons, lunch & learns, socials and games nights
- Top-spec equipment
- Huge opportunity for personal development and mastery as we grow together
Company values
- We are owners - We help move hyperexponential forward without being told
- We push boundaries - We keep going for ourselves and our customers when most would stop
- We grow - We learn deeply, by making things. We improve through data and insights
- We go deeper - We apply a thoughtful and customer centric mindset to all we do
- We do the right thing - We are usually nice, never disrespectful, and always kind
Company HQ
London, UK
Articles
Leadership
Amrit Santhirasenan
(CEO)CompSci at the University of York, qualified actuary and previous Head of Pricing and Analytics of Tokio Marine Kiln, one of the largest managing agents at Lloyd’s.
Michael Johnson
(CPO)Maths/CompSci graduate, qualified actuary and previous Pricing/Analytics Manager at Tokio Marine Kiln.
People progressing
They joined hyperexponential in 2020 when the company still had a fairly small Engineering team. They were given the opportunity to step in as a Team Lead and ended up being one of the first Team Leaders within ProdEng.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at hyperexponential
Rotem Ben-David (Head of People Operations & Performance)
- We are committed to diversity and equal opportunity. We believe that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.
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