Senior Marketing Manager, Trustpilot
Enterprise, UK
Competitive compensation package + bonus
2-5 days a week in office
Consumer review website
Open for applications
Consumer review website
501-1000 employees
Open for applications
Competitive compensation package + bonus
2-5 days a week in office
501-1000 employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- Proven experience in a B2B marketing role, specialising in Enterprise marketing spanning demand generation and lifecycle marketing
- Ability to operate in a high-performance, commercial environment and endeavor to continuously learn and improve
- Proven experience in building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
- Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
- A hands-on methodology that effectively addresses both high-level strategy and ground-level tactics
- Hands-on knowledge of a marketing automation platform, CRM systems, and digital platforms
- Displays a lively approach, with an inclination towards positive action and taking ownership
- Solid stakeholder management skills and the ability to influence others - regardless of seniority or department
What the job involves
- This role will focus on scaling our Enterprise Marketing strategy and is critical in assisting us achieve our vision to create an independent currency of trust in the UK
- You will be a key member of the Regional Marketing team, building:
- Brand awareness and growth by creating and managing the marketing investment and customer narrative in the UK
- Strategies that attract Enterprise customers and drive revenue at scale, working closely with global Marketing teams
- Omni-channel programs and campaigns targeting our Enterprise customers and prospects and working with our Commercial partners to optimise conversion
- Expertise in Enterprise marketing, market nuances, and local insight
- This role will help lead and develop our Enterprise marketing strategy to deliver value and growth in the acquisition and retention of Enterprise customers across the UK
- You will be responsible for the day-to-day relationship with our Commercial teams
- Alongside the Marketing Director, you will create and implement an impactful and commercially focused Enterprise marketing strategy, including Account Based Marketing (ABM), the E2E Enterprise customer journey, and lifecycle programs
- You will work closely with other stakeholders in Marketing such as Digital, Product Marketing, and Performance Marketing teams to ensure an effective omnichannel approach
- What you’ll be doing:
- Own and deliver an ‘always-on’ multi-channel Enterprise strategy with a clear focus on brand positioning, growth, and ROI across acquisition and retention
- A channel strategy to enlarge the reach of our Enterprise acquisition and retention marketing strategy, particularly analysing and testing new channels - including events, email, digital, and content
- Oversee the day-to-day ABM program, execution, and reporting, working with our agency to optimise and scale the program. This will be led and executed in collaboration with our marketing agency
- A close partnership with Enterprise Commercial functions to align on goals and maximise the effectiveness of campaigns
- Partner with marketing functions across Digital, Product & Audience, and Partner Marketing to represent the UK market in developing the value proposition, E2E customer experience, and growth levers
- Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot started out from the vision that a brand's future is trust and transparency powered.
Since launching, Trustpilot has over 167 million reviews across the 714,000+ websites on its platform, with new reviews being added every single second. The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. The company is entering a new period of growth as it navigates a renewed strategic direction, fuelled by a successful IPO in 2021.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
41% female employees
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$6.6m
LATE VC
Total funding: $178.5m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company values
- Always With Integrity - We do the right thing, even when nobody’s watching
- Open To All - Everyone is embraced and included for who they are, and what they bring
- Collaborative - We work best when we work together
- Positively Human - We are genuine people that create the Trustpilot family
Company HQ
København K, København
Articles
Leadership
Peter H. Mühlmann
(CEO)Started the company when his parents started shopping online. At the time, they were studying at Aarhus University
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