Demand Generation Marketing Associate, Webflow
Reach Campaigns
$88-132.5k
Actual salary range is dependent on location. Canada based salary is 113,000-150,000 CAD. Offers bonus. Offers equity.
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$88-132.5k
Actual salary range is dependent on location. Canada based salary is 113,000-150,000 CAD. Offers bonus. Offers equity.
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 1-2 years of experience in demand generation
- Proven track record of success in generating qualified leads and pipeline
- Understanding of the B2B buyer's journey and full-funnel demand generation campaigns
- Experience in marketing automation & CRM platforms a plus (e.g., Marketo, SFDC)
- Strong communication and project management skills
- Data-driven and results-oriented
- Scrappy with a get stuff done attitude
What the job involves
- We are seeking a Demand Generation Marketing Associate to support the execution of reach programs across our sales-led B2B growth initiatives
- You will be responsible for supporting new pipeline growth by developing and executing demand generation campaigns that align with our go-to-market strategy
- This includes ownership of marketing programs that engage and convert mid-market to enterprise prospects through highly targeted, multi-channel campaigns
- Reporting to the Director, Demand Generation
- As a Demand Generation Marketing Associate, you’ll work closely with the marketing, sales, and growth teams to build and execute always-on campaigns that create and capture demand, and accelerate revenue growth
- Success in this role will be measured by the generation of qualified leads, the efficiency of programs, and the ability to support our speed to market through executional excellence
- Always-On Campaign Planning and Execution: Plan, execute, and optimize integrated marketing campaigns across multiple channels, including third party sponsorships, SEO, email, paid advertising, events, and more, that align with overall sales-led business goals and targets
- ABM Initiatives: Execute and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts
- Sponsored/Field Event DG Support: Work with Senior Manager, Demand Generation to execute demand generation programs pre, during, and post event to fuel top of funnel and down funnel conversion
- Optimize Channel Performance: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints
- Innovate with Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new strategies or technologies into our DG programming
- Data Analysis and Reporting: Work with Senior Manager, DG and Marketing Analytics to track and analyze key metrics to measure the effectiveness of demand generation programs, optimizing for quality over quantity and ROI
- Marketing Technology: Leverage marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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