Senior Director of Product Marketing, DoubleVerify
$145-274k
+ Bonus/commission + Equity
Software platform for digital media
Open for applications
Software platform for digital media
1001+ employees
Open for applications
$145-274k
+ Bonus/commission + Equity
1001+ employees
Company mission
DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.
Role
Who you are
- Educational Background: Bachelor’s Degree in a related field (MBA is a plus)
- Experience: 10+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
- Industry Knowledge: In-depth understanding of the digital advertising industry and related performance technologies
- B2B Expertise: Knowledge of B2B marketing trends and best practices
- Leadership Skills: Proven experience in managing and developing team members
- Analytical Mindset: Data-driven and analytical approach to problem solving
- Organizational Skills: Expert-level organization and planning abilities
- Communication Skills: Exceptional verbal and written communication skills
- Project Management: Ability to juggle multiple projects with tight deadlines and adapt to shifting priorities
What the job involves
- We’re seeking a passionate and dynamic product marketing expert to lead the charge in positioning and marketing our cutting-edge performance solutions — Attention Measurement and AI Dynamic Activation — in the market
- Reporting to the VP of Product Marketing, you will work cross-functionally with marketing, product, and commercial teams to execute strategic marketing program
- Leadership and Mentorship: Guide and mentor a Product Marketing Manager, fostering growth and development within the team
- Commercialization Strategy: Drive the product marketing strategy and execution for Attention Measurement and Dynamic AI Activation. Partner with sales, product, and commercial leaders to launch new products and enhancements
- Value Proposition: Define product value propositions, user benefits, and positioning to ensure our solutions stand out in the market
- Sales Enablement: Create compelling sales decks, one-pagers, FAQ documents, and internal training programs to empower our sales team
- Marketing Campaigns: Develop strategic inbound and outbound product marketing campaigns across PR, email, our website, and social channels
- Product Momentum: Maintain and boost marketing momentum for existing products by supporting the creation of case studies, data infographics, best practice guides, and educational client webinars
- Expertise: Become an internal and external subject matter expert on DV’s Attention and Dynamic AI Activation solutions
- Competitive Analysis: Research the competitive landscape to create differentiated product positioning and effective objection-handling collateral
- RFP and RFI Support: Continuously refine the creation of RFPs and RFIs to support our commercial efforts
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Health and Fitness Reimbursement
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
- 401k
- Healthcare coverage
- Virtual company events
- Tuition reimbursement
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO (Not Founder))Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.
Salary benchmarks
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