Senior Director of Product Marketing, DoubleVerify
Performance Solutions
$145-274k
+ Bonus/commission + Equity
Software platform for digital media
Open for applications
Software platform for digital media
1001+ employees
Open for applications
$145-274k
+ Bonus/commission + Equity
1001+ employees
Company mission
DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.
Role
Who you are
- Experience: 10+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
- Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
- Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
- Leadership: Ability to form a data-driven POV and drive change to meet business objectives, both cross-functionally and with the immediate team
- Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
- Leadership and Influence: Demonstrated ability to inspire and organize a small team of direct reports faced with competing priorities
- Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches
What the job involves
- DoubleVerify is seeking a strategic and innovative Senior Director of Product Marketing to lead the go-to-market for the Performance Suite of products
- This role is integral to the product organization and will serve as a thought partner to the product management team throughout the entire product development lifecycle
- The ideal candidate will have experience in the ad tech industry, a deep understanding of the ecosystem, experience managing the team, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions
- GTM Leadership: Own the success of Performance Suite solutions, with the focus on product planning and commercialization. Lead distributed cross-functional teams to ensure successful product launches and subsequent market penetration
- Technical Product Marketing: Collaborate closely with product management to influence and guide the product development lifecycle, ensuring market needs, sales inputs, and customer feedback are integrated into product planning, positioning, and execution tactics
- Market Insight: Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
- Storytelling: Be a talented storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve
- Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, data Science teams to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals
- Thought Leadership: Serve as a subject matter expert and advocate for the Performance Suite internally and externally, helping drive the evolution of the entire ecosystem
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Health and Fitness Reimbursement
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
- 401k
- Healthcare coverage
- Virtual company events
- Tuition reimbursement
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO (Not Founder))Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.
Salary benchmarks
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