Director of Digital Demand Generation, Pantheon
$159-200k
+ A performance bonus dependent on company performance
More information about location
Website operations platform
Job no longer available
Website operations platform
201-500 employees
Job no longer available
$159-200k
+ A performance bonus dependent on company performance
More information about location
201-500 employees
Company mission
To make the web a first-class platform that delivers results, one that empowers marketing and development teams to take control of their websites.
Role
Who you are
- 10+ years of B2B marketing experience with at least 5 years focused on demand generation, growth marketing, or digital strategy
- MarTech Expertise: Deep experience with marketing automation (SFDC/Marketo) and CRM systems (preferably Salesforce)
- Analytical Skills: Data-driven approach with experience building dashboards, analyzing metrics, and presenting insights to leadership
- Project Management: Strong project management capabilities with ability to manage multiple initiatives simultaneously
- Education: Bachelor's degree in Marketing, Business, or equivalent working experience
- Travel: Willingness to travel up to 20% to support company events
- International Travel: Must be able to travel internationally (mainly USA and Canada)
Desirable
- Experience in SaaS or technology companies
- Experience with Qualified, 6Sense, ZoomInfo, etc
- Certifications in Google Analytics, Google Ads, Marketo, or SFDC
- Experience building programs for multiple industries and segments
What the job involves
- We are seeking a data-driven Director of Digital Demand Generation to architect our growth engine
- Reporting to the VP of Marketing, this is a strategic role where you will design and implement the systems and channels required for systematic pipeline growth
- You will be responsible for developing and executing innovative digital strategies that drive inbound leads, optimize funnel conversion, and maximize ROI across paid and organic channels
- This role requires close partnership with Sales and RevOps to ensure lead quality and seamless handoffs
- Strategy Development: Develop and execute comprehensive digital marketing strategies to drive pipeline generation across paid media, SEM, SEO, and social
- Campaign Management: Design and implement multi-touch digital campaigns including paid programs, content and webinar programs, email nurture tracks, and account-based marketing (ABM) programs
- Budget Ownership: Own the digital marketing budget allocation and ROI analysis, ensuring efficient spend and low Customer Acquisition Cost (CAC)
- Funnel Optimization: Analyze the end-to-end lead lifecycle to identify bottlenecks and improve conversion rates from inquiry to closed-won
- Tech Stack: Oversee the program adoption and usage of marketing technology stack (MAP, CRM, ABM tools) ensuring integration and data hygiene
- Reporting: Establish and track KPIs for demand programs including pipeline generation, conversion rates, and revenue impact
- Leadership: Build and manage a team of digital marketers and external contractors
Our take
In today's digital landscape, website hosting is a critical component for businesses, and the demand for fast, reliable, and scalable hosting platforms is higher than ever. The competition is fierce, with major players like GoDaddy, Ionos, AWS, and WP Engine dominating the space.
One standout in this crowded market is Pantheon, a leading WebOps platform designed to deliver high-performance hosting for content-driven websites. Pantheon's unique value lies in its ability to provide seamless collaboration between developers and marketers while ensuring fast, reliable website performance. It's a platform that goes beyond traditional hosting by offering powerful tools for managing websites and scaling them as needed - making it a go-to choice for many organizations.
Pantheon has continuously innovated to stay ahead of the competition, with significant investments driving its growth. Initially focused on hosting solutions for WordPress and Drupal websites, it now offers content management as a service. This expansion was bolstered by significant funding, fueling further product development and the introduction of new features like personalization and analytics. These efforts have reinforced Pantheon's position as a leader in the WebOps and hosting space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$100m
SERIES E
Mar 2019
$40m
SERIES D
Total funding: $196.8m
Company benefits
- Health & Wellness: Taking care of you and your family is important to us. Our healthcare benefits program delivers choice and value so you can prioritize your health
- Remote & In-Office: We believe in a flexible employee experience, our San Francisco office is a center for collaboration and connection, but it's not the only place this happens
- Flexible Time-Off: We encourage work/life balance. Take time off when you need it, and return ready to make magic on the internet when you're ready and refreshed
- Monthly Book & Gym Allowance: One of the many ways we enable our team to take control of their development and wellness is to take advantage of our books and gym membership allowance
- Promoting Inclusivity: We strive to have a culture where Pantheors across the globe feel a high sense of belonging and engagement. We have several programs in place to help cultivate inclusion at Pantheon, including educational events, open forums, and training opportunities
- Giving Back: We believe in cultivating passion and giving back to the community we live and work in. Pantheon offers a Donation Matching program of $500 per employee and holds multiple team volunteer opportunities throughout the year
- Employee Resource Groups: Our Pantheon Resource Groups (PRGs) allow employees to connect, support each other, and spread awareness
- Professional Development: We support employee learning and development through company led-training, leadership forums, and full access to LinkedIn Learning's catalogue of courses
Company HQ
Chinatown, San Francisco, CA
Leadership
Sameer Kazi
(CEO)Joined Pantheon in 2024 as CEO. They have also served as the Managing Director of Operating Capital since 2015. Previously they were the President of ActiveCampaign and CEO of Cheetah Digital.
Josh Koenig
(Co-Founder & CSO)They were part of the team that drove the first high-profile public Drupal use-case with the Howard and Dean campaign in 2003. They then went on to found the Drupal Dojo, an online learning community for developers, and to co-found the premiere Drupal agency in San Francisco, Chapter Three.
David Strauss
(Co-Founder & CTO)After co-founding Four Kitchens, a successful Web Development shop, they found themselves gravitating away from the customer client work and towards infrastructure solutions. Large clients like NBCUniversal, The Economics, and Wikimedia had already benefited from their scalability and database optimization work.
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