Senior Marketing Analyst, Gumtree & Motors

• Proven experience in marketing analytics, with a deep understanding of how to measure and optimise marketing performance across different channels
• Expertise in statistical analysis, data modeling, and reporting tools, such as SQL, Google Analytics, BigQuery and advanced Excel
• Hands-on experience with incrementality testing, and A/B testing. Experience in using MMM tools (Media Mixed Modelling) and setting these up in an organisation
• Strong storytelling skills, with the ability to confidently present complex data in a clear, actionable format to both technical and non-technical stakeholders
• Strong experience of building and maintaining dashboards and reports, using tools like Looker Studio, Power BI, or similar platforms
• Excellent communication and collaboration skills, with a proven ability to work cross-functionally with other departments & analysts
• Experience working in both B2C and B2B environments is highly desirable

Desirable

• As the Senior Marketing Analyst, you will play a critical role in defining, structuring, and measuring marketing metrics and KPIs to ensure that all marketing initiatives are aligned with business goals
• You will support the B2C and B2B marketing team across Motors.co.uk and Cazoo.co.uk (plus Cazoo app) building and maintaining reports and dashboards and turning data into compelling stories & actionable insights to get buy-in from the most senior stakeholders
• You will also lead on incrementality testing, Media Mixed Modelling (MMM), and A/B test reporting, as well as support the Marketing Director to develop channel level budgets
• Defining and Structuring Metrics & KPIs: Define, structure, and track the key metrics and KPIs for all marketing activities across B2C and B2B, ensuring alignment with business objectives and delivering actionable insights
• Reporting & Dashboards: Build and maintain comprehensive reports and dashboards that track marketing performance, providing real-time data visualisation to internal teams and key stakeholders
• Measuring and Modelling Marketing Activities: Measure the effectiveness of marketing campaigns and initiatives to provide insights for future marketing planning
• Data Storytelling: Translate complex data into clear, compelling stories & present these to senior stakeholders, internal teams and external agencies to enable better decision-making
• Incrementality Testing & MMM: Lead incrementality testing and Media Mixed Modelling (MMM) to assess the impact of marketing activities across different channels. Report on A/B tests, optimising marketing tactics based on data-driven outcomes
• Support Marketing Teams: Provide analytical support to all marketing teams (B2C and B2B) by answering measurement-related questions, analysing campaign results, and offering actionable recommendations to enhance future marketing strategies
• Budget Planning Support: Assist with budget planning and allocation, using data to inform decisions about marketing spend and channel investments, ensuring optimal ROI
• Collaboration with Analysts Across the Organisation: Collaborate with other analysts within the organisation to ensure consistency and quality of data analysis, share insights, and align measurement practices across departments