Head of SEO, Wpromote
$168-198k
+ Annual performance bonus. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$168-198k
+ Annual performance bonus. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- Minimum of 8 years of experience in technical SEO and content strategy
- 4+ years of demonstrated success in staff management, development and mentoring experience
- Demonstrated interest in AI Search (AEO/GEO) and applied learnings
- Demonstrated ability to build and lead a SEO discipline within an agency/business in a highly collaborative environment to develop and execute SEO strategies, plans, and programs for clients in a variety of industries
- Deep knowledge of all aspects of the SEO space: platforms, vendors, measurement, content creation, technology, UX
- Experience overseeing Enterprise SEO campaigns at scale across regions, lines of business, and brands
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- An innovative and strategic mindset which includes thinking forward to new algorithm changes, being proactive about future technology, and collaborating on new strategies for improved ranking and traffic
- Strong Understanding of technical implementation to assist with articulation and execution on a variety of platforms (Wordpress, Magento, Shopify, Salesforce, and additional CMS experience is a plus)
- Practical knowledge of and experience with Python and Google Apps Script development, specifically within the context of SEO (e.g. data analysis, NLP, etc.)
- Experience with HTML, CSS, and Javascript
- Strong knowledge with measurement and reporting tools such as Google Analytics, Google Data Studio, Adobe Analytics, and Google Search Console
- Previous experience with crawling and rank reporting tools such as SEMrush, BrightEdge, Whitespark, Moz, Ahrefs, and Screaming Frog
- Strong understanding of optimization for alternative search engines, social platforms, and marketplaces, including iOS and Google Play stores, YouTube, Pinterest, and Amazon
- Working knowledge of paid media and other services in relation to SEO
- Knack to delegate efficiently and manage internal teams in the development and execution of effective planning and execution
- A track record of participating in successful new business pitches that generate growth
- The ability to use consumer insights data, organic performance, and key trends to inform the development of strategies and plans
- Strong time and project management skills, with the ability to identify and respond to situations rapidly
- Bachelor's degree (BA/BS) or equivalent practical experience
- Excellent oral, written, and interpersonal communication skills; including strong presentation skills
- If you thrive at the intersection of SEO, AI, technology, and people leadership, we’d love to talk!
Desirable
- A Master’s degree in a related field
What the job involves
- We’re looking for a bold, forward-thinking Head of SEO to lead and scale our SEO discipline and help position Wpromote at the forefront of AI Search and organic discovery
- This is a senior leadership role accountable for SEO strategy, innovation, team leadership, and client outcomes—with a direct impact on client retention, revenue growth, and the future of organic search at the agency
- Reporting into our VP, Organic Growth, you will lead a team of 35+ SEO professionals, drive enterprise and AI-powered SEO strategies, develop new service offerings, and partner closely with Sales, Strategy, and executive leadership to shape POVs and win new business
- Managing a team of 35+ individuals with 5 direct reports
- Driving SEO and AI Search strategy with emphasis on holistic, scalable and innovative approach. Serve as agency lead for all SEO & AI Search POV’s
- Working directly with the Sales team to create sales materials and pitching to prospective clients
- Determining long term vision of the SEO department as well as continually innovating and staying ahead of the changing organic growth landscape. Spearhead the development of new service offerings
- Providing growth mapping & goal setting, and performing annual formal performance reviews, while driving focus on our core values - cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
- Overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs
- Spearheading the ideation and development of tech-enabled SEO automation and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and organic growth strategy
- Developing bespoke service solutions and strategies for our most complex, Enterprise SEO programs
- Working with the SEO directorate to determine the correct roles, responsibilities, and expertise needed to scale and grow our SEO practice. Managing the recruitment, retention, and professional development of the department
- Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through
- Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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