Senior Machine Learning Engineer, Reddit
Ads Optimization
$216.7-303.4k
+Restricted Stock Units
Online platform for thoughts, experiences and discussions
Job no longer available
Online platform for thoughts, experiences and discussions
1001+ employees
Job no longer available
$216.7-303.4k
+Restricted Stock Units
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- Tracking records of consistently driving KPI wins through systematic works around model architecture and feature engineering
- 4+ years of experience with industry-level product development
- 4+ years of end-to-end experience of training, evaluating, testing, and deploying industry-level models
- Experience partnering with product managers and designers to build new products is a plus
- Experience with Ads domain is a plus
- Experience with optimization and recommendation systems is a plus
What the job involves
- Advertiser optimization and recommendation team is responsible for setting bidding, budget utilization and recommendation for reddit and advertisers on how to set smart bids, and auction strategy to maximize return on advertiser spend and marketplace efficiency
- This team develops and maintains the products, APIs, and infrastructure required to automate advertiser optimizations to maximize ads performance and ROAS with data driven approaches
- The team works on building a series of products to automate and enhance advertiser’s planning, buying and campaign optimization experience with Reddit ads, including auto bidding strategies, budget pacing algorithms, creative automation, traffic forecasting, bid recommendation, smart opportunities, diagnostic tools etc
- This team owns a critical piece in the ads delivery pipeline and machine learning infrastructure. Some of the project highlights include:
- Driving automation and enhancement of advertiser’s planning, buying and campaign optimization experience with Reddit ads, including auto bidding strategies, budget pacing algorithms, creative automation, traffic forecasting, bid recommendation, smart opportunities, diagnostic tools etc
- Identify bid and budget upsell opportunities for daily active flights, and give users actionable recommendations for boosting delivery results
- PID controller for pacing the budget throughout the day
- Maximize clicks and conversions while being able to spend through budget without exceeding delivery
- Smart bidding, auto bidding, no bid optimization for advertisers
- Adopting new privacy-centric standards and APIs and leveraging probabilistic attribution solutions to build the next generation of optimization tools
- As a Senior machine learning engineer in the Advertiser optimization and recommendations team, you will work on research, formulating, and executing projects, and actively participate in the end-to-end implementation process
- You will collaborate with cross-functional teams to ensure successful product delivery. You will also have the opportunity to contribute your expertise and shape the future of ads ML at Reddit
- Building industrial-level models for critical ML tasks with advanced modeling techniques
- Research, implement, test, and launch new algorithms and make improvements on the existing models
- Systematic feature engineering works to convert all kinds of raw data in Reddit (dense & sparse, behavior & content, etc) into features with various FE technologies such as aggregation, embedding, sub-models, etc
- Be a team player and work closely with cross-functional members
- Contribute meaningfully to team strategy. We give everyone a seat at the table and encourage active participation in planning for the future
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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