Senior Customer Marketing Manager, Fireblocks
$130-170k
Helping financial institutions securely transfer digital assets
Open for applications
Helping financial institutions securely transfer digital assets
501-1000 employees
Open for applications
$130-170k
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- We’re looking for a professional with the vision and drive to build a world-class customer advocacy & engagement program
- 5+ years of demand or customer marketing experience in B2B tech software
- Proven track record of developing and executing successful programs that deliver measurable results, such as increased customer testimonials, customer engagement, and renewals and software upsells
- Analytical mindset with a focus on using data to drive decision-making and continuous improvement
- Strong project management skills, with experience in influencing internal teams
- Self-starter with the ability to work independently, prioritize and get things done
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams
What the job involves
- In this role, you will create both meaningful and scaled engagement with our customers
- You’ll be the architect behind our programs, from strategy to execution
- Imagine developing digital campaigns that inspire our customers to share their stories
- Picture an annual customer conference that’s more than just an event—it’s the highlight of their year
- Design and implement a customer advocacy strategy that prioritizes our top and diversified customers, transforming them into brand ambassadors. You may be surprised with the abundance of referenceable customers to navigate,
- Work closely with the marketing team to infuse customer voices into every campaign, content piece, and event, amplifying their impact
- Drive digital and in-person customer education and engagement programs - including webinars, curated content, and growing our existing community events in collaboration with regional marketing
- Take prominent part in our inaugural annual customer conference, SPARK, that not only showcases our company’s vision but also celebrates the achievements of our customers
- Work hand-in-hand with customer operations to identify the best opportunities for improving customer communications and experience throughout their journey with us
- Develop and track metrics that measure the effectiveness of our customer advocacy and engagement efforts, using data to continually refine and improve our strategies
Our take
The derivatives market has always been attractive for larger investors, but one of the biggest hurdles they needed to overcome has to do with capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
By trying to make digital asset trading more secure, Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Cryptocurrencies are known for being notoriously unstable in their value but when traded properly, can be hugely profitable. Fireblocks believes that their cybersecurity services will make the industry seem safer and thereby make it more attractive to new participants.
In fact, Fireblocks are already on to something here. Now that cybersecurity standards have been boosted, a whole new crop of institutional entities has already set up shop in the crypto world. The more that follow suit, the more stable the market becomes - and the more potential clients Fireblocks can access. If Fireblocks can make digital assets both accessible and secure for mainstream traders, as they are doing through partnerships with the likes of CoinTrade, they have a huge potential market waiting to be tapped into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Work from home opportunities
- The opportunity to learn from and collaborate with leading industry professionals on cutting-edge financial and security technology in a fast-paced, creative environment
- Ability to have a direct impact on an exciting product and the user experience
- Competitive salary, benefits, and equity
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Articles
Leadership
Michael Shaulov
(CEO)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(VP R&D)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CTO)Ex software consultant and previous VP Product at Orbs - a blockchain company.
People progressing
Joined as VP Business Development in 2019, promoted after 1 year and 2 months to VP of Strategic Accounts. In November 2023, he became VP of Business Development.
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