Marketing and Partnerships Director, Engine by Starling
Engine by Starling
1+ day a week in office (Liverpool Street, London)
Digital banking platform
Posted today
Digital banking platform
201-500 employees
Posted today
1+ day a week in office (Liverpool Street, London)
201-500 employees
Company mission
To radically reshape banking in markets around the world – sharing the best-in-class digital banking platform we’ve built.
Role
Who you are
- 10+ years’ experience in senior marketing roles, ideally within B2B SaaS, core banking, digital banking or fintech environments
- Strong background across marketing, events and partnerships with the ability to balance brand and performance
- Proven track record of building and executing partner marketing programs with GSIs, consulting firms, or major cloud providers (e.g., AWS, Azure, Google Cloud)
- Proven experience leading and scaling teams in fast-growth, international businesses
- Demonstrated success building and managing global marketing strategies across multiple regions
- Deep understanding of digital marketing channels and modern marketing operations
- Commercially astute, with a track record of close collaboration with sales and revenue teams
- Confident leader with excellent stakeholder management, communication and storytelling skills
- You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway
What the job involves
- Engine by Starling, the complete, cloud-native banking platform developed and proven by Starling Bank in the UK, is seeking an experienced Marketing and Partnerships Director to lead our global marketing function as we enter our next phase of growth
- You will be the architect of Engine's global positioning and reputation, translating our best-in-class digital banking blueprint into a compelling proposition for financial institutions around the world
- Reporting into the executive team, you will own the global marketing strategy across brand, digital, communications and demand-driving activity
- You will lead a central marketing strategy and operations team and design/content studio while building and overseeing regional marketing capability in priority markets including the US, Europe, Middle East and ANZ
- This is a high-impact role for a senior marketing leader who thrives in fast-moving, scaling environments and can operate seamlessly across brand building, digital channels, communications, marketing and events and close collaboration with commercial and sales leadership
- Global Marketing Strategy and Leadership:
- Develop and execute a clear global marketing strategy aligned to Engine’s commercial goals and long-term growth ambitions
- Evolve Engine’s positioning, mission and purpose , ensuring we are the undisputed first choice for transformation programmes
- Lead and develop a high-performing central marketing team covering marketing operations, brand, digital, content and design
- Build and scale regional marketing teams in priority markets, ensuring consistency of brand and messaging while enabling local market impact
- Strategic Partnerships & Co-Marketing:
- Ecosystem Marketing: Develop and execute joint marketing strategies with global system integrators (GSIs), technology alliance partners, and consultancy firms to drive indirect pipeline
- Partner Enablement: Create comprehensive marketing toolkits, collateral, and joint value propositions to enable partners to effectively pitch Engine by Starling to their financial institution clients
- Joint Demand Generation: Architect and execute co-funded account-based marketing (ABM) campaigns and bespoke roundtables alongside strategic partners targeting Tier 1 and Tier 2 banks
- Brand, Positioning and Communications:
- Own Engine’s brand strategy, ensuring a strong, differentiated position in the core banking SaaS market. Maintain standards of excellence and ensure the Engine brand commands respect from C-suite stakeholders at banks
- Ensure effective corporate communications, PR and thought leadership activity, working closely with the Starling Group Corporate Affairs team and external agencies as needed
- Act as a senior brand guardian, ensuring consistency across all touchpoints and channels
- Digital, Demand and Growth:
- Oversee the digital ecosystem from the website and targeted and high-intent SEO, to social through LinkedIn and flagship events measuring all activity for efficiency and effectiveness
- Partner closely with commercial and sales leadership to support pipeline generation, build account based marketing (ABM) campaigns targeting the right financial institutions
- Develop engagement with analysts to position Engine as a trusted technology leader
- Use data and insight to continuously optimise performance, and engagement. Track results and provide leadership with clear ROI
- Collaboration and Influence:
- Work closely with Product, Sales, Commercial and Executive teams to ensure marketing supports product strategy and go-to-market priorities
- Serve as a senior marketing voice internally, influencing decision-making and representing marketing at executive level
- Manage external partners and agencies to deliver high-quality, scalable output
Application process
- Interviewing is a two way process and we want you to have the time and opportunity to get to know us, as much as we are getting to know you!
- Our interviews are conversational and we want to get the best from you, so come with questions and be curious. In general you can expect the below, following a chat with one of our Talent Team:
- Initial video interview with Engine’s Chief Commercial Officer (45 minutes)
- A secondary, deeper interview, members of the Starling Marketing team including CMO (60 minutes)
- Final interview with Engine’s CEO (45 minutes)
Salary benchmarks
Our take
Engine by Starling emerges as a solution to the age-old challenge plaguing traditional banking systems: outdated infrastructure. The banking landscape is littered with legacy systems, hindering innovation, agility, and customer-centricity. Engine steps in to disrupt this by offering a cloud-native banking platform.
Firstly, it provides a suite of technology that forms the backbone of digital banking, enabling clients to pick solutions tailored to their needs. Secondly, Engine adopts a Software as a Service (SaaS) model, diverging from conventional banking strategies. This move democratises access to cutting-edge banking technology, cutting through geographical barriers and fostering global financial inclusivity.
Engine's trajectory is poised for expansion and dominance in the financial technology arena, with the CEO claiming it can be bigger than Starling. As it continues to catalyse digital transformation across traditional banking institutions, Engine is set to become a pivotal player in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Company benefits
- 🏖️ 33 holiday days: Including public holidays which you can take when works for you
- 👨👩👦 Generous family-friendly policies
- 🏥 Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner Benefits include discount with Waitrose, Mr&Mrs Smith and Peleton
- 🚗 Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
- 🎗️ 16 hours paid volunteering time a year
- 👵🏽 Salary sacrifice, company enhanced pension scheme (10%)
- 🛟 4x life insurance: Life insurance at 4x your salary & group income protection
- 😋 Perkbox membership, giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- 🎂 An extra day’s holiday for your birthday
- 🌍 Work from anywhere policy
Company values
- 👂 Listen: We listen to each other and our clients – because everyone has something different to teach us, and diversity of thought makes our work better.
- 👑 Aim for greatness: In everything we do, we strive to deliver the best possible outcome. If something’s worth making, it’s worth making it great
- 💪 Own it: Smart people thrive when they’re given freedom. Our people like to get their hands dirty, figure things out and take ownership
- ⚖️ Keep it simple: There’s beauty (and speed) in simplicity. From the way we speak to the tech we build, we want to be simple and clear in everything we do
- ⚖️ Do the right thing: Ethics aren’t an afterthought – they’re our driving force. Doing what’s best for our communities and the planet is central to our mission
Company HQ
Bishopsgate
Articles
Leadership
Sam Everington
(CEO)Has worked at Starling for the past 7 years in various roles before becoming the CEO of Engine by Starling in 2022. Previously a Senior Consultant/Manager & Technical Architect at Alfa.
Tom Beresford
(Chief Technology Officer)Tom leads Engine’s technical and engineering team. Before Engine Tom helped build Starling’s engineering team, the bank’s transaction systems, payment integrations and the cloud native banking platform
Mariam Ogunbambi
(Chief Client Officer)Mariam leads the management and support of Engine’s clients. Previously, she delivered integrations to launch Apple Pay in Starling and Current Account Switch as well as leading the Card Payments Team
Araminta Russell
(Chief Delivery Officer)Araminta shapes our solution design and leads our implementation teams. Before this she led Starling’s delivery of strategic technology programmes such as cheque imaging, 3D secure and cash deposits.
People progressing
Having joined Starling in 2018 as a Senior Engineer, Tom progressed to run the Lending team at Starling before making the move to Engine as a Principal Engineer and is now an Engineering Director.
Mariam leads the management and support of Engine’s clients. Previously, she delivered integrations to launch Apple Pay in Starling and Current Account Switch as well as leading the Card Payments Team
Diversity, Equity & Inclusion at Engine by Starling
Jake Pedlingham (Senior Talent Parter)
- We write job descriptions as inclusively as we can to ensure that no one from any group feels excluded; all are welcome to apply to Engine!
- We work closely with Women in Tech to help with our Gender Diversity: https://www.womenintech.co.uk/employers-hiring/starling-bank/
- We work with Diversifying group to ensure that all areas of diversity feel like they can apply to come and work at Engine: https://www.diversifying.io/employers/3736457-engine-by-starling
- We have partnered with Code First Girls as both Starling and Engine by Starling, welcoming over 20 career-switching women to the team over the past 4 years https://www.starlingbank.com/blog/code-first-girls-how-to-kick-start-your-career-in-tech/
- We partner with other groups such as Empower (Women In Tech), FutureCodeHers, HuddleHive where we host or sponsor events and meet ups
- Internally, we have an employee network called Always Open, made up of 5 groups, Bend the Bank (LGBTQ+), Embrace (Race and Ethnicity), Mental Health Positive (Mental Health), United Abilities (Disability) and With Women (Women)
- https://www.starlingbank.com/about/ethics-statement/
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