Global Head of Media & Omni, Fresha

• This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact
• Experience - Minimum 10 years of experience in media planning, buying, and strategy, with at least 5 years in a leadership role
• Econometrics Planning & Media Mix Modeling - Proven experience in applying econometrics and media mix modeling to optimize media spend
• Omni-Channel Integration - Strong background in developing and executing omni-channel media strategies
• Connection Planning & Media Planning - Expertise in connection and media planning, with a track record of successful campaigns
• Media Productivity & Negotiation - Demonstrated ability to drive media productivity and achieve cost efficiencies, extensive experience in negotiating with media vendors and securing favorable terms
• Analytics & Trends - Proficient in leveraging media analytics and staying updated with industry trends
• Segmentation Strategy & Agency Management - Skilled in developing and executing segmentation strategies, proven ability to manage and collaborate with external media agencies
• Programmatic Media - Strong understanding and experience in programmatic media buying and optimization
• Leadership & Collaboration - Strong leadership and team management skills, excellent collaboration skills to work effectively with cross-functional teams
• Bi-lingual - Fluency in English and another language

Desirable

• Fresha is seeking a dynamic and experienced Head of Media & Omni to lead our media strategy, Planning, and execution
• This role requires a visionary leader with a robust background in econometrics planning, media mix modeling, and omni-channel integration
• The Head of Media will be instrumental in driving media productivity, connection planning, and media negotiations to optimise our media investments and enhance our market presence
• Given our exciting and progressive growth plans, we are looking for an exceptional Global Head of Media & Omni to come and join our global business
• Reporting directly into the Global VP of Brand & Marketing, and working collaboratively with
• Performance Marketing: Collaborate closely to align media strategies with performance marketing objectives
• Brand Marketing: Ensure media efforts support brand initiatives and campaigns
• Product Team: Coordinate with the product team to align media strategies with product launches and updates
• Data Analytics: Work with data analysts to derive actionable insights from media performance data
• Creative Team: Partner with the creative team to develop compelling and effective media content, you will be accountable for The core objective of the Head of Media is to develop and execute a comprehensive media strategy that maximises ROI, drives customer engagement, and supports Fresha's growth objectives
• This includes leveraging data-driven insights to optimize media spend, ensuring effective cross-channel integration, and maintaining a competitive edge in the media landscape
• Collaboration - Work closely with Performance Marketing, Brand Marketing, Product, Data Analytics, and Creative teams to ensure a cohesive media strategy and seamless partner experience
• Media Strategy Development - Craft and implement a holistic media strategy that aligns with Fresha’s business goals and marketing objectives
• Econometrics Planning & Media Mix Modeling - Utilise econometrics and media mix modeling to forecast and evaluate the impact of media investments across various channels
• Omni-Channel Integration - Ensure seamless integration of media efforts across all channels, enhancing the overall customer journey
• Connection Planning - Develop and execute connection plans that effectively reach and engage target audiences
• Media Planning & Productivity - Oversee the development of detailed media plans, manage copy rotation, drive media productivity through rigorous analysis and optimisation, and manage relationships with external media agencies
• Media Negotiation - Lead negotiations with media vendors to secure the best rates and value for Fresha
• Programmatic Media - Oversee and optimise programmatic media buying to maximise efficiency and effectiveness
• Analytics & Trends - Stay abreast of media trends and leverage analytics to inform strategic decisions
• Segmentation Strategy - Develop and implement effective segmentation strategies to target and engage diverse customer segments
• This list is not exhaustive and there may be other activities you are required to deliver

• Screen Call - Video call with Talent Team (30 minutes)
• 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
• Final Stage - In person presentation with Leadership Team (90 minutes)
• Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe