Performance Marketing Senior Manager, ConsumerAffairs
AI Native
Online marketplace and advocacy organization
Open for applications
Online marketplace and advocacy organization
201-500 employees
Open for applications
201-500 employees
Company mission
To enable people to make data driven life decisions when they need it the most.
Role
Who you are
- Bachelor’s degree or equivalent combination of education and relevant experience
- 7+ years in performance marketing, growth, or digital media buying with direct experience leveraging AI-powered platforms and tools
- Proven track record of managing and scaling large paid media budgets using automation and optimization to drive measurable business impact
- Strong analytical skills with fluency in AI-driven attribution models, predictive analytics, and marketing mix optimization
- Expertise in campaign management platforms (Google Ads, Meta Ads Manager, SA360, etc.) and proficiency with modern analytics/BI platforms (Google Analytics, Looker, Tableau)
- Experience leading cross-functional teams and managing agencies, vendors, and AI-enabled marketing technology partners
- Demonstrated ability to coach, mentor, and elevate team performance through AI-driven workflows and experimentation
- Acts with urgency and leverages automation to prioritize high-ROI tasks
- Thrives in dynamic, fast-changing environments; adapts strategies quickly using real-time AI insights
- Skilled at meeting deadlines and hitting aggressive growth targets through data-backed decision-making
- Seeks and applies feedback to improve continuously; uses collaborative problem-solving with both humans and AI systems
- Practices transparency, accountability, and proactive communication, sharing learnings and outcomes openly
- Builds strong cross-team relationships in remote and global environments, effectively coordinating across time zones
- Keeps ahead of AI and industry innovations, platform changes, and emerging tools to maintain a competitive edge
- Growth-minded: eager to expand knowledge of new platforms, AI marketing technologies, and emerging digital channels
- Advanced data analysis skills with Excel/Google Sheets (pivot tables, vlookups, sumifs, etc.) and experience using BI tools like Tableau, augmented with AI-based analytics is a plus
What the job involves
- The Senior Manager, Performance Marketing is responsible for leading and optimizing all paid marketing channels to achieve customer acquisition and revenue goals.
- This role will design and execute multi-channel campaigns, integrating AI-driven insights to enhance targeting, creative testing, and budget allocation. They will oversee agency and platform relationships while leveraging automation, machine learning models, and advanced analytics to continuously improve efficiency and performance at scale
- Own and optimize paid media channels (Paid Social, Demand Gen, Performance Max, etc.) by leveraging AI-powered bidding, audience modeling, and creative generation to maximize ROI
- Develop and execute acquisition strategies aligned with growth objectives, using predictive analytics and machine learning to balance volume, quality, and cost efficiency
- Manage and mentor a team of marketers, fostering a culture of data-driven experimentation, accountability, and fluency with AI-enabled tools
- Oversee daily campaign orchestration across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.), utilizing automation for budgeting, pacing, creative testing, and bid optimization
- Partner with Analytics, Creative, Product, and Sales teams to align marketing initiatives with broader business goals, integrating AI insights to inform decision-making
- Evaluate and manage agency, vendor, and platform partnerships with a focus on AI capabilities that enhance performance, efficiency, and scalability
- Build and present performance reports, insights, and recommendations to senior leadership, incorporating AI-generated forecasting, scenario planning, and visualization
- Stay ahead of industry trends, platform updates, and emerging AI technologies; continuously test new channels, tools, and methodologies to drive innovation
Our take
ConsumerAffairs is an online marketplace and advocacy organization that helps consumers make smart buying decisions for all of life’s biggest purchases. The rapidly growing platform serves consumers while working with brands in order to provide a comprehensive collection of market research and news to empower confident purchase decisions.
The company’s coverage is truly all-encompassing, as consumers are able to find information and reports on just about any topic they can think of. ConsumerAffairs also has a range of free newsletters available for its users to stay informed on topics from daily news, monthly senior consumer (aged 60+) based resources, and recall alerts – all delivered to their email inboxes.
It is a guarantee that all consumers will have numerous purchase decisions to make throughout their lives, and having one platform that they can access to find information and advice for all those decisions is a truly beneficial (and convenient) advantage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Comprehensive premium health, dental, and vision coverage
- Retirement plans with a company-matched 401k
- Open PTO to take time off whenever you need it
- Work anywhere or side-by-side with your team members at our Tulsa office
- Learning and development to support your professional growth
Company HQ
East Village District, Tulsa, OK
Leadership
Zac Carman
(CEO)Zac has served as the CEO of ConsumerAffairs since 2010. Prior to this, they spent nearly 5 years at Mainsail Partners as a Senior Associate and Entrepreneur in Residence. They were also a Program Manager at Hitachi GST and an Engineer at IBM.
Chang Paik
(CFO)Chang joined the ConsumerAffairs team in 2021 as CFO. Prior to this, they spent 4 years at MakeSpace as CFO and COO. They also spent 3 years at BeenVerified as CFO and 6 years at Goldman Sachs as an Associate and VP.
Adam Joffe
(CTO)Adam has been CTO at ConsumerAffairs since 2017. Prior to this, they were the COO/CTO at Dividend Solar and T-Ink Software. They also served as the CTO at Blurb and worked at PayPal as a VP of Data Management & Credit Technology.
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