Marketing Specialist, HoYoverse

Salary not provided

Junior and Mid level

Remote from US

"Virtual world" game studio

Be an early applicant

"Virtual world" game studio

1001+ employees

B2CArtificial IntelligenceGamingMedia

Be an early applicant

Salary not provided

Junior and Mid level

Remote from US

1001+ employees

B2CArtificial IntelligenceGamingMedia

Company mission

To create immersive virtual world experiences for players around the world, and adhere to our goal of "Tech Otakus Save the World".

Job

Company

Role

Who you are

1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus
Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture
Existing connections with local vendors, IP holders, or PR resources are preferred
Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued

What the job involves

As a Marketing Specialist, you will work closely with publishing and development team to shape and execute our marketing efforts in the North American market. This role provides the opportunity to work on high-impact integrated campaigns and top brand collaborations . You will help translate global strategy into localized initiatives that resonate with the target users across the region
Based on the needs of business unit and product, participate in the key promotion campaign, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc
Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process
Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem

Our take

HoYoverse is the game studio behind such titles as "Genshin Impact" and "Honkai: Star Rail". It has found plenty of success so far by delivering what it calls "immersive virtual world experiences".

Besides its game products, the company has also launched a desktop software called "N0va Desktop", and a community forum known as "HoYoLAB". Through these, its players can further immerse themselves in the brand, fostering loyalty and repeat purchases.

With a staggering number of downloads, HoYoverse's titles are undeniably popular. The company's future looks promising. Its much-anticipated "Zenless Zone Zero" was released in July 2024 and has since amassed over US$306 million in revenue across both mobile and console platforms.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.2)

Trustpilot (1.7)

Company

Company benefits

100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K / RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours

Company HQ

Central Water Catchment, Singapore

Leadership

Forrest Wei Liu

(President & Co-Founder)

Interned in Quality Assurance at Broadcom and completed The Digital Life Academy Summer 2011 programme. Graduate of the Georgia Institute of Technology and Shanghai Jiao Tong University.

Haoyu Cai

(CEO & Co-Founder)

Graduate of Shanghai Jiao Tong University. Was the Production Director for the game "Honkai Gakuen" before founding HoYoverse.

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