Senior Product Marketing Manager, Grin
$105-125k
+ Employee stock option program
More information about location
Creator management platform
Job no longer available
Creator management platform
101-200 employees
Job no longer available
$105-125k
+ Employee stock option program
More information about location
101-200 employees
Company mission
To help companies build more valuable brands through the power of creator partnerships.
Role
Who you are
- Bachelor's degree
- 4+ years experience in marketing, 2+ years experience in product marketing
- Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal
- Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders
- Experience with B2B SaaS products required
- SMB and martech experience preferred
- Experience writing SQL queries, segment product analytics are plusses
What the job involves
- You will work with our Product & Engineering Teams, Content Production and Go-To-Market teams to make GRIN successful in-market
- You will embrace a data-driven approach to help communicate the value of GRIN’s software, features, and problems it solves
- This position will also have a deep understanding of the influencer marketing industry, build deep relationships with GRIN’s internal teams, and work on strategic priorities to make an impact on our sales and growth
- Own Product Marketing function. Please note you would be the only person in product marketing and this is a strategy + execution role
- Develop a deep understanding of the influencer marketing industry including GRIN’s product, our competitors and their capabilities, and GRIN’s differentiation
- Create ongoing product training programs to communicate value of new and existing GRIN products and features to internal teams
- Evolve and maintain quantified buyer personas, including targeting strategies and willingness to pay
- Partner closely with go-to-market teams (lead generation, sales, onboarding, retention/expansion, partner) to tell compelling stories that help build demand and drive revenue across the customer lifecycle
- Partner with the Content and Creative team to develop compelling and easy to understand internally facing content for Sales, Customer Support, and others including; sales training, positioning, FAQs, battlecards, and more
- Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue
- Help external industry analysts and influencers view GRIN as a leader in all relevant categories
- Serve as key internal owner for training, messaging, and internal communications around new product launches, feature updates, and modifications to the GRIN narrative
- Participate in pricing and packaging discussions with helpful research, analysis, and suggested strategies
Our take
The creator economy is booming, and DTC brands are increasingly realising that influencers offer unique and effective marketing opportunities. The issue is forging the right influencer partnerships, and managing or monitoring that relationship once it’s established.
Grin is a platform helping DTC brands achieve this. It connects brands to influencers, and offers a broad suite of tools to subsequently help manage business operations like payments, campaigns, analytics, and product shipments.
Grin, however, isn’t the only startup to help brands broker and manage partnerships with creators. The likes of CreatorIQ and Impact also offer comprehensive partnership sourcing, management, and payments platforms, as do Tapfluence and Upfluence - both platforms with top-tier enterprise clients.
Grin, however, got a decent headstart since its founding nearly a decade ago, and has spent it wisely building out a competitive clientele base including Macy’s, SKIMS, and L’Oréal - plus some handsome funding. This leg-up will help it to compete in an increasingly crowded market, and to capitalize on the rapid growth of the US influencer marketing sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-35% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2022
$113m
SERIES B
Oct 2021
$110m
SERIES B
Total funding: $258.3m
Company benefits
- 16 Paid vacation days
- 10 Paid sick days
- Paid holidays
- Medical, dental & vision
- 401k program
- Paid parental leave
- $500 home office reimbursement
- Careers 15
- Employee stock option program
- Professional development program
- Tons of growth opportunity
Company HQ
Downtown, Sacramento, CA
Leadership
Brian Mechem
(Board Director & Co-Founder)Previously an IT Intern for the California Secretary of State, before working as Creative Assistant and Account Representative at Meridian Pacific. Subsequently worked as a Digital Marketing Specialist at Rayner Equipment Systems .
Brandon Brown
(Board Chair & Co-Founder)Spent 8 years in various roles at Red Bull, ultimately Field Marketing Manager. Is also an investor in several startups, including Azra Games, Tandym, Ampla, and Relief App.
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