Director of Partnerships & Experiential Marketing, Outside
$80-130k
Office located in Boulder, CO
Active lifestyle content hub
Be an early applicant
Active lifestyle content hub
501-1000 employees
Be an early applicant
$80-130k
Office located in Boulder, CO
501-1000 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
- The ideal candidate will bring a strong mix of relationship-building, operational leadership, and strategic insight to grow revenue and foster meaningful partnerships within the Experiential Marketing division
- 7+ years of experience in production, talent management, marketing, business development, sales, or experiential marketing, with a strong focus on client relations, events, and revenue growth
- Proven ability to manage complex projects and drive results in a fast-paced environment. Create Impact
- Exceptional interpersonal and negotiation skills, with a track record of building and maintaining strong relationships
- Strong organizational and project management skills, with the ability to juggle multiple priorities
- Experience in marketing, event programming, and talent acquisition is a plus
What the job involves
- The Director, Partnerships & Experiential Marketing will be a key leader in driving the growth of Outside Interactive’s experiential marketing efforts
- Reporting to the VP, Marketing this role will focus on business development, marketing collaboration, and programming support, ensuring seamless coordination and impactful execution across departments
- Own and drive alignment between departments at a strategic level, ensuring consistent delivery on organizational goals and priorities
- Lead the development and execution of high-impact business development initiatives, ensuring alignment with overall organizational strategy
- Identify and oversee process improvements that enhance cross-functional efficiency, fostering a culture of collaboration and accountability
- Develop and own the strategic vision for business development in partnership with senior leaders, ensuring a strong pipeline of opportunities aligned with revenue goals
- Lead key client relationship strategies and renewal processes, serving as a senior point of contact for high-value partnerships
- Oversee the expansion of partnerships in key markets, including Denver, with a focus on sustainable growth and long-term impact
- Partner with senior marketing leaders to develop and oversee the strategic roadmap for B2B and consumer marketing campaigns, ensuring alignment with overall business objectives
- Own the strategy for initiatives that drive ticket sales and elevate brand presence for experiential events, ensuring measurable results
- Leverage data analytics to identify market opportunities and optimize campaign performance, driving ROI across marketing efforts
- Partner with the Director of Strategic Initiatives on the strategy and execution for event programming, production schedules, and budgeting, ensuring alignment with organizational goals
- Oversee talent strategy, including the identification, negotiation, and engagement of talent, ensuring alignment with high-level event objectives
- Drive innovation in programming and take ownership of the end-to-end event experience, ensuring differentiation and impact
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content as the popularity of the outdoors is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company values
- Outside is the expert guide in discovering, creating, and maintaining a lasting love for an active life, on a healthy planet, accessible to all people
- Outside is the home for active lifestyle experts
- Outside believes in harnessing technology to unlock participation
- Outside advocates for a healthy planet accessible to all people
- Outside builds communities of engaged enthusiasts who believe life is an adventure
Company HQ
Goss - Grove, Boulder, CO
Articles
Leadership
Robin Thurston
(CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
Salary benchmarks
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