Field Marketing and Events Manager, Tailscale

• The ideal candidate will have experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success
• 5+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics
• 5+ years of event management and field marketing experience
• Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously
• Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce, HubSpot, Looker)
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
• Experience working with global, remote teams and collaborating with cross-functional stakeholders
• Self-starter who can manage multiple projects independently from start to finish
• Hunger to meaningfully grow Tailscale’s qualified sales leads, customer conversions, and brand awareness among technical audiences
• Interest in learning more about complex, highly technical products

Desirable

• We are seeking a highly motivated, strategic, and results-driven Field Marketing & Events Manager to lead our field marketing initiatives, event strategy and help drive pipeline growth across Tailscale’s global sales teams
• This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and Tailscale organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand
• Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments
• Provide leadership, strategy, and vision for Tailscale’s execution of field events and conferences that ties into key business objectives
• Collaborate with our sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives
• Analyze sales pipeline health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance
• Manage regional events, including trade shows, conferences, and executive events
• Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads
• Effectively manage and enable a team of global field marketers to plan and execute against key business objectives