Product Marketing Director, Dandy

• 10-12+ years of experience overall, 6+ years of experience in product marketing and/or product management in the software space (both launching products from 0 to 1, as well as growing and scaling products - with proven results)
• Thorough understanding of and proven impact in deploying different consumer and b2b marketing levers and channels, as well as of market research methodologies
• Experience in working with cross-functional partners and leading by influence (no ego attitude)
• Highly structured, while also extremely creative (we need somebody not afraid to challenge the status quo and infuse innovation)
• Can drive strategic thought leadership, and is highly analytical (product marketing is a mix of science and art, and ultimately we need to be able to maximize and measure impact)
• Enjoys both strategy and execution (has no problem in rolling up sleeves when needed)
• Must be able to work in a fast-paced environment and have an entrepreneurial mindset

Desirable

• The Product Marketing team plays a vital role at Dandy and is the glue that binds our product vision to the strategy and tactics driving sales and marketing to achieve results. In particular, we are responsible for:
• (1) Identifying, assessing, prioritizing and activating at scale the highest growth opportunities, in serving the needs of our current and potential customers (in partnership with EPD, BD, RevOps, Ops/BD and Marketing)
• (2) Defining and coordinating an integrated GtM strategy across Marketing, Enablement, Sales, Customer Success and CX, that optimizes for Acquisition and LTV (through adoption/activation, upsell/cross-sell and retention), across different segments & markets
• Partner closely with our EPD and BD teams to drive the strategy of our next wave of products, focused on Doctor and Practice Experience, and define our roadmap
• Leverage multiple types of research and testing methods to deeply understand our market, our competitors, our audience segments
• Constantly anticipate needs, trends, opportunities and risks to identify opportunities in product development, positioning/messaging, pricing & packaging, etc
• Evaluate partnership opportunities for products and/or integrated services
• Assess, and prioritize initiatives, navigating ambiguity and help unite others in a structured way around doing the right thing for customers and long-term business objectives
• Define our GtM strategy for this new portfolio of products across different audience segments, working closely with PMM, Marketing and Enablement teams. This includes everything from positioning & messaging, pricing & packaging to producing excellent content for customers and sales teams — such as guides, blogs, landing pages and microsites, live training & events, video scripts, tools, and best practice articles