Social Media Manager, Granum
More information about location
Business software for the green industry
Open for applications
Business software for the green industry
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help green industry businesses win customers for life.
Role
Who you are
- 4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred)
- Proven experience growing and managing social channels with measurable results
- Strong background in influencer/ambassador program management (contracts, incentives, ROI)
- Excellent storytelling and content instincts for digital-first formats
- Strong relationship-building and negotiation skills
- Analytical skills to connect social metrics to business outcomes
- Comfortable with frequent travel
What the job involves
- We’re seeking a Social Media Manager to grow Granum’s digital presence and amplify our voice through authentic industry advocates
- Reporting to the EVP Brand & Ecosystem, this role owns both the social media strategy (organic and paid content across platforms) and the Brand Ambassador program (influencers and industry voices)
- Together, these efforts will expand Granum’s reach, generate awareness, and drive measurable pipeline
- You'll develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms
- Plan and publish daily/weekly content in alignment with campaigns, events, and product launches
- Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics)
- Monitor engagement, respond to community interactions, and build Granum’s digital presence
- Track and report social metrics tied to awareness, engagement, and pipeline contribution
- Build and manage Granum’s Brand Ambassador program
- Recruit, contract, and onboard influencers and industry advocates
- Negotiate deliverables, exclusivity terms, and incentives
- Coordinate ambassador involvement in events, webinars, podcasts, and product launches
- Run ongoing ambassador engagement (calls, workshops, recognition programs)
- Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos)
- Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy
- Work with Brand Experience Manager to integrate ambassadors into events and activations
- Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content
- Success Metrics
- Social reach, engagement, and community growth
- # of logos influenced by ambassador campaigns (via UTMs/codes)
- Ambassador deliverables completed on time and on brand
- % exclusivity across ambassador roster
- Contribution of social + ambassador content to pipeline
- Reports to EVP, Brand & Ecosystem
Our take
Granum is the result of a merger between SingleOps and LMN, and delivers software for green industry players such as landscapers, tree and plant care providers, and irrigation services. It does this to help them streamline their workflows and optimise the experience of their customers.
Granum's software ecosystem offering is a comprehensive collection of business software, including CRM and invoicing, scheduling and job costing, reporting and analytics, and much more. Though it is not unique in delivering these features, its specialisation in serving green industry clients makes it a strong choice for businesses in that field, who may not find many industry-tailored options on the market.
With good funding at its back, the company has been expanding both its platform and its team. In 2022 it was ranked as the fastest-growing software company in the green industry for the second consecutive year on the Inc. 5000. With a string of acquisitions and new innovations, the company is on steady track to remain at the forefront of software for the green industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$74m
GROWTH EQUITY VC
Apr 2020
$6m
SERIES B
Total funding: $82.6m
Company benefits
- Great insurance (health, dental, and vision)
- Unlimited vacation policy
- Remote work environment
- Sabbatical benefit
- Company-Paid Health Insurance
Company HQ
Sandy Springs, GA
Leadership
Mark Sedgley
(CEO)They are also the CEO of LMN. Previously the CEO of Traxero and CRO of Personify Corp. They also spent over 16 years at MemberClicks, joining as a Director of Customer Experience before becoming a VP of Sales & Business Development and then the President and CEO.
Sean McCormick
(Co-Founder & Board Member)Also a Board Member at LMN. Previously Co-Founder & CEO at ViralPrints.com
Share this job
View 4 more jobs at Granum