Associate Program Strategy Manager, Impact
Partnership management platform
Job no longer available
Partnership management platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To accelerate enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships.
Role
Who you are
- Experience in creating successful Advocacy or Customer Marketing programs such as Referral, Loyalty, and others that promote growth through your client base
- Ability to articulate Marketing concepts, value propositions, ROI, and recommendations clearly and compellingly to customers
- Solid understanding of Customer Marketing and Advocacy programs, product led growth
- Previous experience within a SaaS Customer Success team -MarTech and/or Advocacy space is an asset
- A proven drive to build long lasting business relationships
- Excellent verbal and written communication with an emphasis on empathy and solution-oriented responses
- Proven ability to be an assertive problem-solver and proactive relationship manager who can respond quickly to customer needs, anticipate issues, and resolve these in advance where possible
- Entrepreneurial drive and comfort working in ambiguous, quickly-changing environments
- High level of resilience and a positive attitude when faced with adversity
- Negotiation talents through experience or schooling is beneficial to the role
- Bachelor's/College Degree in Business, Marketing, Information Technology, Engineering, or equivalent working experience
What the job involves
- In this role you will take your knowledge and experience in building successful customer marketing programs out to the masses and help them grow their business
- You will have a massive impact on our entire customer base by expertly advising them on building best in class referral and rewards marketing programs using our SaaS platform
- This role will enable you to bring your skills, knowledge, and experience to hundreds of people across a broad set of B2B and D2C industries that the our customers represent
- As the Program Strategy Manager, you will be the trusted advisor to our customers and are ultimately responsible for maximizing the value our clients derive from using the platform
- You will lead strategic conversations with clients and help them achieve their business goals
- You will be the voice of the client internally, ensuring the team fully understands client needs, trends, challenges and success stories
- Provide a ‘best in class’ client experience through all phases of the client lifecycle, from implementation to annual renewals
- Provide guidance in best practices and improvements, to our clients and to other members of the Customer Success team
- Analyze successful client programs to develop and update our best practices
- Take responsibility for delivering and communicating ROI for your clients, influencing lifetime value through high product adoption, client satisfaction, and overall NPS scores
- Understand your client's performance KPIs, anticipate their next steps, and provide them with guidance towards their desired outcome, continuously identifying individual optimization potential and develop concepts for implementation
- Identify and nurture growth of our platform’s value within our client base
- Participate in the onboarding of clients as their relationship manager and point person on marketing and program strategies that will lead to a successful program launch
- Collaborate internally to be the voice of the client across other departments such as sales, product, marketing and operations
- Build and foster partnership style relationships with our clients business leaders and marketing leads that are responsible for their program
- Own the lifetime relationships with our biggest clients
- Develop and implement processes and programs to increase usage of the platform while collaborating closely with cross-functional team members to drive frictionless renewals, upsell and expansion opportunities
Our take
Affiliate marketing has evolved from a niche concept to a core component of modern marketing strategies, largely thanks to the rise of the influencer class and the infrastructure established by companies like Impact. This shift highlights the increasing importance of affiliate marketing in reaching and engaging consumers.
Initially, Impact built its business around a pure marketplace offering. however, it has since expanded its technology to provide brands with big data insights, allowing them to track how and where their content is utilized and engaged with. This evolution enhances the value that Impact delivers to its clients, making it easier for them to measure the effectiveness of their marketing efforts.
To further expand its customer base, Impact has formed integrations with prominent companies like BigComemrce, Google Payu, HubSpot, and Shopify. These partnerships not only accommodate a diverse range of businesses but also create more partnership opportunities for clients. Despite facing constant competition from emerging startups, Impact remains proactive, having secured partnerships with well-known brands and received high-profile industry accolades such as the US Partnership Awards.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2022
$100m
GROWTH EQUITY VC
Jul 2021
$150m
GROWTH EQUITY VC
Total funding: $331.4m
Company benefits
- Level up: To help you grow, we offer a wide variety of professional development courses and training
- Work-life balance: Rest keeps the passion burning. Our flexible, unlimited time-off policy allows you to take the time that you need, when you need it
- WFH opportunities: To help you find balance in your life, we have a flexible working policy which enables you to work from home
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Per Pettersen
(Co-Founder & CSO)They have served as the CEO of Estalea since 2004. Previously founded Leadpoint, Savings.com, and Commission Junction.
Roger Kjensrud
(Co-Founder & CTO)They have served as the CTO of Estalea since 2004. Previously the Director of Engineering at Commission Junction for 4 years.
Todd Crawford
(Co-founder & VP of Strategic Initiatives)Previously Vice President of Sales at Commission Junction for 7 years and VP of Sales & Business Development at Digital River for 2 years.
Wade Crang
(Co-founder & Growth Technologist)They have served as the General Manager at Estalea since 2005. Previously a VP at Commission Junction for 6 years and a Senior Manager at Andersen Consulting for 2 years.
Lisa Riolo
(Co-Founder)Founder of Lisa Riolo Consulting and Workzones. Previously Strategic Advisor at Proven Performance Group for 3 years and AVP, Customer Sales & Service Manager.
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