Director of Field Marketing & Enablement, Nayya
$180-210k
+ Stock options
2 days a week in office
Healthcare benefits management
Be an early applicant
Healthcare benefits management
101-200 employees
Be an early applicant
$180-210k
+ Stock options
2 days a week in office
101-200 employees
Company mission
To give consumers financial peace on their best days, and confidence on their worst.
Role
Who you are
- The ideal candidate will work in lock-step with the revenue side of the house, ensuring alignment between field marketing, broker and carrier enablement, and overall sales objectives
- This role is focused on revenue growth and activation of our carrier and broker network and will play a critical part in activating and supporting our partners through impactful marketing campaigns, experiences, and content
- 7+ years of marketing experience, with at least 5 years in a field marketing or a leadership enterprise SaaS role, preferably in insurance, healthcare, or a similar B2B industry
- Proven track record of developing and executing field marketing strategies that drive business outcomes and sales success, particularly within broker or channel partner networks
- Strong understanding of GTM enablement and how to create content and experiences that empower GTM teams and external partners
- Ability to use data to drive decisions and optimize strategies for maximum impact
What the job involves
- Nayya is seeking a dynamic, results-oriented Director of Field Marketing & Enablement to lead the development and execution of strategies aimed at empowering brokers and carrier networks to successfully sell and promote our products
- This role will focus on delivering strategic field marketing initiatives, creating impactful enablement content, organizing events and webinars, and developing go-to-market strategies that drive engagement and elevate the effectiveness of both carrier sales reps and broker sales teams
- Develop and execute field marketing strategies to engage and activate brokers and carrier teams
- Lead the creation and distribution of enablement content that helps brokers and carriers understand how to effectively sell our products and solutions
- Develop targeted marketing programs (e.g., webinars, events, advisory councils) to deepen relationships with our partners and enhance product knowledge
- Create compelling enablement content that drives understanding and adoption of products and solutions within broker and carrier networks
- Lead the development and execution of field marketing campaigns that activate and engage brokers and carriers
- Coordinate virtual and in-person events, such as webinars, product demos, and roundtable discussions, to foster deeper relationships and improve product knowledge
- Collaborate closely with GTM leadership to understand market trends, competitive intelligence, and customer feedback, and use that information to fine-tune field marketing efforts
- This performance-driven role involves measuring, reporting, and refining field marketing tactics based on performance, offering insights to leadership, and adjusting strategies as needed to drive optimal results
- Own the activation strategy, ensuring that marketing efforts are effectively driving awareness, engagement, and ultimately, sales conversion within broker and carrier channels
- Develop and nurture relationships with top brokers and carriers to ensure they have the resources, tools, and support needed to sell our products effectively
- Establish and manage advisory councils and partner programs that foster collaboration and feedback between the company and broker networks
Our take
Nayya helps employers promote smart benefit choices amongst their workforce. Nayya's tools use AI and data science to process consumer data points, claims data and medical carrier information in order to return benefit recommendations and automated healthcare claims assistance to the end-user.
Nayya is filling an innovative market niche: whilst 85% of employees would welcome help selecting the right benefits, companies often struggle to offer it. Nayya is responding to this demand by securing partnerships with leading national employers, tech partners, and insurance carriers/brokers to help employers maximize the results of their health benefits spend by ensuring employees are getting the insurance they need.
Nayya has secured a high degree of investment since its founding, which the company is using to expand its software features, aiming to tap the freelancer and sole trader market. It's expanding further into other benefits that companies offer their workers, for instance in life insurance and mental health services. With a rapidly growing customer base, numerous partnerships and its annual revenue tripling over 2022, Nayya looks comfortably set to stabilize its market-leading position in the years ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2021
$11m
SERIES A
Jul 2020
$2.7m
SEED
Total funding: $13.8m
Company benefits
- Well-being, mental health, and employee assistance solutions
- 401(k) with Employer Match
- Equity Options
- Sabbatical Program
- Nayya Health Days
- Unlimited PTO
- Company - wide retreats
- Medical, Dental & Vision
Company values
- The consumer is our North Star
- We face challenges with moxie
- We grow more through feedback
- We empower creative thinking
- We act quickly, learn, and adapt
Company HQ
Greenwich Village, New York, NY
Articles
Leadership
Sina Chehrazi
(CEO)Graduated from Georgetown University with a Doctor in Law. Became Director of Enterprise Sales & Partnerships at Demyst and then at Enigma. Alongside serving as CEO at Nayya, they are a Mentor at Entrepreneurs Roundtable Accelerator.
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